Elyts Knowledge Center - Trends RSS Feed

Mainline media has long been a cornerstone of Out-of-Home (OOH) advertising, offering FMCG brands and large enterprises an unparalleled opportunity to reach audiences on highways, roads, and busy tran..

In the world of advertising, visuals may grab attention, but it’s the music and sound design that leave a lasting emotional imprint. Whether it’s a catchy jingle, a cinematic score, or subtle ambient ..

In the world of advertising, every successful campaign begins long before the camera starts rolling. It starts with an idea — a spark of creativity that connects brand values with audience emotions. T..

In 2025, the ad film industry is evolving at an unprecedented pace, blending creativity with technology to craft campaigns that resonate globally. Brands are no longer just selling products—they are t..

Celebrity endorsements have been a cornerstone of advertising for decades. From glamorous print campaigns to iconic television commercials, brands have long relied on star power to capture consumer at..

In an era dominated by digital screens and social media scrolls, one might assume traditional advertising is losing ground. Yet, Mall Media continues to defy this notion, standing strong as a vibrant ..

As shopping malls evolve into dynamic lifestyle destinations, mall media advertising is emerging as a powerful marketing channel in 2025. It’s no longer just about banners or posters — today’s mall me..

In today’s fast-evolving marketing landscape, brands are constantly seeking innovative ways to connect with audiences across multiple touchpoints. One of the most powerful strategies emerging is the i..

Out-of-Home (OOH) advertising has evolved far beyond traditional billboards and posters. In today’s digital-first world, brands rely on data analytics to design, deliver, and optimize OOH campaigns wi..

The advertising landscape is rapidly evolving, and sustainability has become more than just a buzzword—it’s a necessity. In recent years, Out-of-Home (OOH) advertising has embraced the green revolutio..

In an era dominated by screens, it’s surprising—but true—that brands are once again finding power in the real world. Out-of-Home (OOH) media is making a strong comeback, reclaiming attention from the ..

The advertising world is undergoing a massive transformation, and Programmatic Digital Out-of-Home (DOOH) is at the center of it. Once considered a traditional medium limited to static billboards and ..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

As we move deeper into 2025, Out-of-Home (OOH) media continues to evolve into one of the most dynamic and tech-driven advertising channels. Once limited to billboards and posters, OOH has transformed ..

For decades, traditional sports like football, cricket, basketball, and tennis dominated global media networks. However, the rapid rise of esports has created a dynamic shift — merging digital gaming ..

In today’s digital era, attention spans are shrinking, and sports content consumption is rapidly evolving. While traditional broadcasts still have loyal audiences, short-form platforms like TikTok and..

The live sports experience is transforming rapidly, thanks to emerging technologies like Augmented Reality (AR) and Virtual Reality (VR). Fans today expect more than standard broadcasts—they want imme..

In the digital era, sports celebrities are no longer just athletes; they are powerful global influencers shaping trends, culture, and consumer behavior. With massive followings and authentic fan engag..

The sports media landscape is undergoing a massive transformation. With the rapid rise of streaming platforms, traditional broadcasters are experiencing an unprecedented shift in viewership behavior. ..

As technology continues to evolve, mainline media is entering a transformative era. Traditional platforms like TV, radio, print, and outdoor advertising are no longer operating in isolation — they are..

In today’s dynamic advertising landscape, brands are no longer relying on a single communication channel to influence consumers. Instead, they are blending new-age influencer marketing with traditiona..

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

The post-pandemic landscape has rewritten marketing playbooks across industries. While digital platforms witnessed an unprecedented boom during lockdowns, mainline media—television, print, outdoor, ra..

In a rapidly evolving media landscape, brands today face the challenge of capturing consumer attention across multiple touchpoints. While digital advertising continues to grow, traditional avenues lik..

In a digital-first world, where screens dominate attention, the question often arises—is print media advertising still worth investing in today? While digital marketing undeniably offers speed, scale,..

In today’s hyper-connected digital era, the sports world isn’t just being documented by broadcasters and journalists—fans themselves are now the storytellers. User-generated videos have become a power..

The global sports landscape is undergoing a major transformation as women-centric sports leagues gain momentum, visibility, and commercial strength. Once overshadowed by male-dominated competitions, w..

The rise of digital platforms has reshaped the sports landscape, offering college sports and grassroots leagues unprecedented opportunities to scale visibility, boost fan engagement, and unlock commer..

Sports media continues to evolve at lightning speed, and brand sponsorships are becoming smarter, more digital, and deeply immersive. As we move into 2025, brands are shifting from traditional logo pl..

In recent years, sports podcasting has exploded into a global trend, gaining massive popularity among fans, analysts, and content creators. From pre-match predictions and tactical breakdowns to player..

The sports broadcasting world has undergone a seismic transformation with the rise of OTT (Over-The-Top) platforms. Traditional cable TV, once the primary destination for live sports, is now competing..

The digital era has transformed sports consumption beyond the traditional TV screen. Today, fans enjoy a multi-platform experience—watching live matches on television or streaming platforms while simu..

In today’s marketing landscape, the boundary between traditional and digital media continues to blur. While mainline media—like television, print, and outdoor advertising—still commands mass reach and..

As digital channels dominate today’s marketing conversations, mainline media—like television, radio, print, and outdoor—continues to evolve and remain indispensable. In 2025, brands are reimagining ho..

In an era dominated by digital screens and social media, mainline media continues to hold its ground as a powerful, credible, and far-reaching form of advertising. For decades, brands have relied on m..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture consumer attention and drive engagement. One of the most powerful approaches emerging in 2025 is the..

In today’s hyper-competitive retail landscape, capturing consumer attention has become increasingly challenging. While digital campaigns dominate online spaces, physical environments remain crucial fo..

The shopping mall experience is no longer just about retail—it’s about creating an immersive, tech-driven environment where brands connect with consumers in real time. As digital technology takes cent..

In 2025, mall advertising has evolved far beyond static posters and digital displays. As consumers crave engagement and experiences, brands are turning shopping centers into interactive storytelling s..

The advertising landscape is evolving faster than ever, and Programmatic Digital Out-of-Home (DOOH) is leading this transformation. By merging automation, real-time data, and digital screens, Programm..

Out-of-Home (OOH) advertising has evolved from static billboards and posters into a dynamic, data-driven powerhouse. As we enter 2025, technology continues to reshape how brands connect with audiences..

In an era dominated by online shopping and digital ads, brick-and-mortar retailers are discovering a surprising ally—Out-of-Home (OOH) advertising. From digital billboards to interactive transit displ..

In today’s rapidly evolving marketing landscape, sustainability and ethics are no longer optional—they are essential. Modern advertising agencies are increasingly tasked with not only delivering creat..

In 2025, the advertising landscape has evolved beyond flashy presentations and generic pitches. Winning big accounts now requires a blend of creativity, data intelligence, and hyper-personalized clien..

The advertising landscape is evolving faster than ever. As brands strive to engage audiences across multiple platforms, a new breed of advertising agencies has emerged — hybrid advertising agencies. T..

In today’s hyper-competitive marketing landscape, creative ideas alone no longer guarantee campaign success. Modern consumers are inundated with content across platforms, making it essential for brand..

In 2025, the advertising landscape is evolving at a rapid pace. Advances in AI, automation, and data-driven marketing have transformed how brands approach advertising. This evolution raises an importa..

In an era dominated by digital specialization, full-service advertising agencies are re-emerging as the powerhouses of modern marketing. While niche agencies once thrived by focusing on social media, ..

The advertising landscape in 2025 looks nothing like it did a decade ago. Once dominated by multinational giants with massive budgets and sprawling teams, the industry is now being reshaped by boutiqu..

The advertising industry is undergoing a seismic transformation. With Artificial Intelligence (AI), automation, and data analytics reshaping every aspect of marketing, the traditional agency model is ..

In today’s fast-paced digital world, the advertising landscape is transforming faster than ever before. As brands fight for attention across multiple platforms—social media, streaming, and out-of-home..

In today’s fast-paced marketing world, local brands face unique challenges. Competing against national and global players requires more than just a standard advertising campaign—it demands a deep unde..

In 2025, businesses face a rapidly evolving marketing landscape where digital innovation, data-driven strategies, and creative storytelling dominate. Choosing the right advertising agency can be the d..

The advertising landscape is undergoing a major transformation in 2025, and at the forefront of this shift is programmatic advertising. Agencies worldwide are increasingly relying on automated, data-d..

The landscape of advertising is constantly evolving, and ad films remain one of the most impactful ways for brands to connect with audiences. In 2025, emerging trends are shaping the way brands craft ..

In today’s saturated media landscape, capturing attention requires more than traditional advertising. Enter cinematic advertising, a growing trend where brands invest in film-quality commercials to cr..

Artificial Intelligence (AI) is reshaping the advertising and filmmaking industries at an unprecedented pace. Once seen as a futuristic concept, AI is now an integral tool that enhances creativity, ac..

In today’s hyper-digital era, attention is the new currency—and brands are in a constant battle to earn it. With audiences scrolling through endless streams of content, the traditional long-form adver..

In today’s fast-paced digital world, audiences are not just looking for products — they’re seeking stories that move them. Emotionally engaging ad films have become the heart of brand storytelling, ca..

In the fast-paced world of marketing, ad films have undergone a massive transformation. What once began as short, product-centric commercials has now evolved into emotionally driven, story-rich experi..