Elyts Knowledge Center - Trend RSS Feed

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

In today’s fast-evolving marketing landscape, businesses face a critical challenge: choosing between mainline media and digital channels—or more precisely, finding the right balance between the two. E..

In an era dominated by streaming platforms, social media, and AI-driven content, one might assume that radio has lost its relevance. Yet, in 2025, radio advertising is experiencing an unexpected resur..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

Mall media has emerged as one of the most effective advertising channels in recent years, offering brands a unique opportunity to engage with consumers in a highly captive environment. From digital sc..

In the evolving world of advertising, Out-of-Home (OOH) media continues to be a powerful tool for brands to connect with consumers. Among its various formats, two prominent players—Mall Media and Trad..

In an era dominated by digital media, it’s easy to overlook the power of traditional advertising platforms. Yet, mall advertising continues to deliver impressive results—especially for fashion and lif..

Out-of-Home (OOH) advertising has long been a staple of brand visibility, capturing the attention of consumers through billboards, transit ads, street furniture, and more. However, the traditional sta..

Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..

In today’s fast-paced marketing landscape, brands are constantly seeking the most effective channels to capture consumer attention and leave a lasting impression. Among the many advertising mediums av..

In a world dominated by smartphones, social media, and data-driven marketing, one might assume traditional advertising methods like Out-of-Home (OOH) have become obsolete. However, that assumption cou..

In an increasingly digital world, Out-of-Home (OOH) media has proven that physical advertising still holds power. As we move through 2025, OOH media continues to evolve, combining traditional formats ..

In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..

In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..

In the ever-evolving world of media consumption, brands face a pivotal question: Where should we invest our advertising dollars—Live Sports Broadcasting or OTT Streaming? Both platforms offer unique o..

In 2025, sports media rights continue to be the crown jewel of the broadcasting world. As live sports remain one of the few formats that consistently draw massive, real-time audiences, media rights ha..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..

In the fast-evolving landscape of advertising, brands are continuously navigating between traditional mainline media and the ever-expanding realm of digital media. As we step deeper into 2025, the deb..

The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of technology. Gone are the days when traditional billboards and TV spots ruled the marketing world. Today, adver..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to succeed. The integration of data into creative processes has transformed how agencies str..

In today’s digital age, visual storytelling has evolved dramatically, and at the heart of this transformation lies Visual Effects (VFX). In the realm of advertising, where attention spans are short an..

In the fast-evolving world of advertising, staying ahead of creative trends is key to capturing audience attention and driving brand engagement. Ad films in 2025 are pushing boundaries, embracing tech..

In today's saturated media landscape, where attention spans are fleeting and competition is fierce, traditional advertising methods are no longer enough. Consumers crave authentic connections, emotion..

The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

As sports viewership continues to soar across the globe, brands are seizing the opportunity to reach engaged audiences through high-impact advertising on sports media platforms. In 2025, the competiti..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In an era dominated by smartphones, social media, and on-demand content, it's easy to assume that traditional or mainline media has lost its place. However, despite the rapid rise of digital platforms..

In today’s dynamic advertising landscape, one of the most pressing questions marketers face is: Mainline Media or Digital Media – which delivers better results for your brand? Both avenues offer uniqu..

In an era dominated by digital content and ever-evolving social platforms, mainline media continues to hold its ground as a powerful force in the advertising landscape. For brands aiming to build long..

In today’s evolving marketing landscape, brands are constantly seeking innovative strategies to increase visibility and connect with their target audience. Two powerful mediums—Mall Branding and Digit..

The holiday and festive season is a golden opportunity for brands to captivate audiences, boost visibility, and drive massive footfall. With shopping malls turning into bustling hubs of celebration an..

In today's fast-paced digital world, brands are constantly exploring new ways to reach and engage their audience. One powerful yet often underestimated channel is Digital Out-of-Home (DOOH) advertisin..

Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences beyond traditional digital channels. As screens and displays become increasingly integrated into public spac..

In an increasingly digitized world, Digital Out-of-Home (DOOH) advertising has redefined how brands capture consumer attention in public spaces. With high-impact visuals, real-time adaptability, and l..

In today's competitive marketing landscape, brands are constantly seeking innovative ways to reach their audience effectively. While digital advertising channels like social media, search, and email c..

In today’s dynamic marketing landscape, digital billboard advertising has emerged as a powerful medium to captivate audiences and boost brand visibility. Unlike static billboards, digital billboards a..

Outdoor advertising has always been a powerful medium for brands looking to build mass visibility. But in 2025, the landscape has shifted dramatically with the rise of Digital Out-of-Home (DOOH) adv..

In today’s fast-paced digital world, brands are constantly seeking innovative ways to connect with their audience. Digital Out-of-Home (DOOH) advertising—dynamic media displayed on digital screens in ..

IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..

IntroductionAs digital content consumption continues to rise, ad films have evolved from traditional TV spots to dynamic, immersive storytelling tools. In 2025, creativity is no longer just about aest..

In the ever-evolving landscape of marketing, one strategy has proven time and again to deliver high-impact results—sponsorship in sports media. With billions of viewers tuning in to live sporting ev..

In today's fast-paced digital age, sports media has evolved into a powerful marketing channel that goes far beyond just game highlights and post-match analysis. It has become a dynamic platform for br..

In the dynamic world of sports, how fans consume content has changed dramatically over the decades. From gathering around black-and-white televisions to watching matches on smartphones, sports media h..

In today's dynamic marketing landscape, businesses are faced with a crucial decision — whether to invest in mainline media advertising or shift their focus to online advertising. While both have their..

In today’s hyperconnected world, consumers interact with brands across multiple touchpoints—TV ads, social media, billboards, search engines, websites, and more. To stand out, brands can no longer rel..

As the digital age continues to reshape the media landscape, the once-dominant forces of traditional media—TV, radio, and print—are experiencing a resurgence in 2025. Despite predictions of their demi..

In today’s digital-first world, where social media, search engines, and mobile apps dominate, it may seem as though traditional mainline media has taken a backseat. However, despite the rapid rise of ..

In today’s rapidly evolving marketing landscape, the debate between Mainline Media vs Digital Media is more relevant than ever. As brands navigate tighter budgets, diversified audiences, and rapid tec..

Shopping malls are evolving into experience hubs where consumers not only shop but also socialize and engage with brands. For retail businesses, this shift offers a unique opportunity to establish a p..