Elyts Knowledge Center - Trend RSS Feed

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

Over-the-top (OTT) platforms have transformed the way we consume entertainment, and now, they’re redefining the world of live sports. What was once the exclusive domain of cable networks has rapidly s..

The advertising world never stands still, and 2025 is shaping up to be a transformative year. With evolving technologies, shifting consumer behaviors, and heightened privacy regulations, marketing age..

In an increasingly mobile world, location-based advertising (LBA) has emerged as a powerful tool for businesses aiming to convert online engagement into real-world foot traffic and sales. Leveraging G..

In the fast-evolving world of digital marketing, programmatic advertising is quickly becoming the dominant force reshaping how brands reach their audiences. With the ability to automate the buying and..

In today’s digital-first world, the way audiences consume content is evolving rapidly—and one of the biggest shifts in recent years has been the rise of short-form video. Platforms like TikTok, Instag..

In the crowded digital landscape of 2025, social media ad agencies are everywhere—like influencers with ring lights. But not all of them are created equal. While many agencies claim to offer “full-ser..

In 2025, user-generated content (UGC) is no longer just a trend—it's a game-changer in digital marketing. Among the various forms of UGC, user-generated video ads are proving to be the most powerful, ..

In a world flooded with ads, pop-ups, and digital noise, brands are constantly looking for new ways to connect with audiences on a deeper, more emotional level. Enter brand documentaries — a rising tr..

In the ever-evolving landscape of digital marketing, video advertising continues to dominate as the most engaging form of content. But in 2025, it's not just the visuals that are making an impact—AI v..

In a digital era where consumer attention is fleeting, brands are turning to innovative formats to make a lasting impression. Among the most powerful emerging tools in digital marketing is 360-degree ..

In today’s digital marketing landscape, personalization is no longer a luxury—it’s a necessity. Consumers expect brands to speak directly to their needs, preferences, and behaviors. Enter AI-powered h..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

In today’s fast-paced digital world, the way businesses reach consumers has evolved dramatically. One innovative trend that has been gaining momentum is QR-powered newspaper insert advertising. This f..

In an era dominated by digital media and fleeting attention spans, TV ads still hold a powerful position in advertising. But what makes a TV ad not just effective but truly unforgettable? The answer l..

In a world increasingly dominated by e-commerce, traditional retail spaces like malls are reinventing themselves to stay relevant. One of the most exciting and promising approaches emerging in recent ..

In the ever-evolving world of advertising, technology continues to shape the way brands connect with audiences. One of the most exciting advancements in recent years is the intersection of Augmented R..

In the ever-evolving world of advertising, 3D billboards have emerged as a groundbreaking trend that is transforming the way brands engage with audiences. As we step into 2025, these captivating visua..

As we move deeper into 2025, the advertising landscape continues to evolve at an unprecedented pace. Agencies that stay ahead of the curve are the ones that can anticipate and leverage emerging trends..

In the ever-evolving world of digital marketing, brands are constantly seeking new ways to stay ahead of the competition. One strategy that has gained significant traction in recent years is the omnic..

In the rapidly evolving world of digital marketing, brands are constantly on the lookout for innovative ways to capture audience attention. One such groundbreaking technology that is reshaping video a..

In today’s fast-paced digital world, businesses are constantly seeking new ways to engage consumers. One of the most significant shifts in advertising is the transition from traditional video commerci..

In the age of fast-paced digital consumption, short-form ads have taken the social media world by storm. Platforms like TikTok, Instagram Reels, and YouTube Shorts are thriving on brief, impactful con..

In an age where consumers are constantly bombarded with information, brands must go beyond traditional marketing tactics to foster long-term relationships. One of the most powerful strategies to achie..

In today’s digital age, the power of influence is undeniable. As social media platforms continue to grow, brands are constantly seeking innovative ways to reach their target audiences. One of the most..

In an age dominated by digital marketing, one might assume that direct mail has become obsolete. However, the reality is quite the opposite. Direct mail is making a remarkable comeback, proving itself..

Radio advertising, a time-tested medium for reaching diverse audiences, is undergoing a significant transformation in the digital age. As consumer habits evolve and technology advances, radio is no lo..

In today’s dynamic advertising landscape, personalization has become a key strategy for brands aiming to captivate their audience. With the rise of artificial intelligence (AI), TV commercials are evo..

In an increasingly digital world, many marketers and business owners are questioning whether print advertising still holds value in 2025. While digital marketing strategies continue to dominate, print..

In the era of digital shopping, brick-and-mortar stores are facing stiff competition. However, malls can leverage experiential marketing to create immersive, engaging experiences that attract customer..

In the digital age, businesses are constantly seeking innovative ways to engage consumers. Augmented Reality (AR) has emerged as a transformative technology, revolutionizing advertising strategies in ..

In an era where digital transformation is reshaping industries, retail advertising is no exception. The emergence of LED displays in malls is revolutionizing how brands interact with consumers, offeri..

In today’s fast-paced world, advertising has evolved beyond traditional billboards and digital screens. One of the most innovative and eye-catching marketing strategies gaining traction in malls is es..

Large-scale billboard advertising has long been a dominant force in urban landscapes, capturing the attention of millions daily. As cities evolve, technological advancements, environmental concerns, a..

In an era where brands compete fiercely for consumer attention, airport advertising stands out as a premium marketing strategy. Airports serve as hubs of high-value audiences, extended dwell time, and..

In 2025, Artificial Intelligence (AI) continues to revolutionize industries worldwide, and digital billboard advertising is no exception. AI-driven innovations are enhancing the way brands engage with..

In today’s digital age, branding is evolving at an unprecedented pace. As consumers become more digitally engaged, brands must leverage cutting-edge technologies to stay ahead. Artificial intelligence..

In the rapidly evolving digital landscape of 2025, brands must do more than just sell products or services—they need to create compelling narratives that resonate with their audiences. This is where s..

In the evolving landscape of digital advertising, performance marketing has emerged as a game-changer. Unlike traditional marketing strategies that rely on broad audience targeting and fixed budgets, ..

In the ever-evolving landscape of digital marketing, staying ahead of trends is crucial for agencies looking to maintain a competitive edge. With technological advancements, changing consumer behavior..

In today’s fast-paced digital landscape, businesses must ensure they partner with a full-service advertising agency that can deliver measurable results. With the rapid evolution of technology, consume..

In today’s digital world, advertising has evolved beyond static images and generic messages. Personalized video ads have emerged as a game-changing strategy that enhances consumer engagement and influ..

In today’s fast-paced digital landscape, capturing consumer attention is more challenging than ever. Traditional advertising methods, filled with overt promotions and direct sales pitches, often fail ..

In the ever-evolving landscape of sports advertising, artificial intelligence (AI) has emerged as a game-changer. AI-powered data analytics is transforming how brands engage with audiences, optimize m..

In today’s digital age, businesses have a multitude of advertising channels to choose from, ranging from social media and influencer marketing to pay-per-click (PPC) campaigns. However, traditional pr..

In the digital age, where social media and online advertising dominate marketing strategies, television advertising continues to hold a unique and irreplaceable position in brand promotion. While digi..

In an era dominated by digital advancements, traditional print media has faced significant challenges. However, instead of fading into obscurity, print media is evolving by integrating digital strateg..

In recent years, digital radio advertising has emerged as a game-changer in the marketing landscape, and 2025 is proving to be a pivotal year for this rapidly growing industry. As traditional media co..

In today's fast-paced digital landscape, businesses heavily rely on online marketing strategies, from social media ads to search engine optimization (SEO). However, traditional print advertising has n..

Food courts in malls, airports, and busy commercial areas attract a diverse range of customers daily. However, simply having a prime location is not enough to drive sales. Maximizing consumer engageme..

The world of retail is evolving rapidly, and shopping malls are at the forefront of this transformation. As consumer behavior shifts, mall branding strategies have had to adapt, embracing innovative t..

In today's fast-paced digital world, businesses are constantly seeking innovative ways to capture consumer attention. One of the most effective and dynamic advertising mediums is LED billboard adverti..

Digital Out-of-Home (DOOH) advertising has revolutionized the way brands engage with their audiences. As technology advances, innovations such as Artificial Intelligence (AI), programmatic buying, and..

The marketing landscape is undergoing a profound transformation with the integration of artificial intelligence (AI). AI-powered marketing strategies are revolutionizing advertising automation, enabli..

In today’s fast-paced and highly competitive business landscape, advertising plays a crucial role in brand success. However, for advertising campaigns to be effective, they must be guided by accurate ..

In 2025, the digital advertising landscape has evolved rapidly, making viral campaigns more sophisticated than ever. With AI-driven insights, immersive experiences, and hyper-personalized storytelling..

The landscape of television advertising has undergone a seismic shift with the rise of streaming platforms. Traditional commercial production, once designed for fixed time slots and broad audiences, h..

In an era where digital advertising and social media have transformed the marketing landscape, one might assume that traditional TV commercials are losing relevance. However, the 30-second TV commerci..

In the ever-evolving landscape of marketing, businesses face an ongoing debate: Is investing in TV commercials worth the return on investment (ROI)? Despite the surge in digital advertising, TV commer..

In an era dominated by digital marketing, social media, and streaming services, many assume that traditional TV advertising is becoming obsolete. However, television remains a powerful advertising med..