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India’s retail landscape is rapidly evolving, with shopping malls emerging as high-impact platforms for brands to connect with urban consumers. Mall media advertising, which includes digital displays,..

Mall media has emerged as a powerful platform for advertisers to reach urban consumers in high-traffic retail environments. However, not all cities deliver the same impact. Understanding the differenc..

Mall media has emerged as a powerful platform for advertisers to reach urban consumers in high-traffic retail environments. However, not all cities deliver the same impact. Understanding the differenc..