Elyts Knowledge Center - TV advertising India RSS Feed

Mainline media advertising continues to play a critical role in building brand authority, trust, and mass reach in India. Despite the rapid rise of digital platforms, traditional channels such as tele..

In the dynamic world of marketing, mainline media—comprising TV, print, and radio—remains a powerful tool for reaching millions across India. While digital media is on the rise, mainline media continu..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..