Elyts Knowledge Center - TV Advertising India RSS Feed

In the dynamic world of marketing, mainline media—comprising TV, print, and radio—remains a powerful tool for reaching millions across India. While digital media is on the rise, mainline media continu..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..