Elyts Knowledge Center - Star Sports RSS Feed

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

India, a country known for its diversity in languages, cultures, and sports preferences, is witnessing a shift in how its people consume sports content. While national broadcasters have traditionally ..

India is a nation of sports enthusiasts. From cricket to kabaddi and football to tennis, Indian audiences are passionate viewers. This enthusiasm translates into massive viewership for sports channels..