Elyts Knowledge Center - Sports Viewership Trends RSS Feed

India’s sports media landscape is no longer just about cricket or local leagues—it's fast becoming a powerful force in the global sports rights market. With a rapidly growing digital user base, aggres..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..