Elyts Knowledge Center - Sports Media India RSS Feed
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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