Elyts Knowledge Center - Sports Business RSS Feed

The business of sports is no longer limited to stadiums, television screens, or merchandising aisles. It has entered a new, interactive arena—video games. With the rise of eSports and the growing popu..

In the fast-paced world of sports marketing, athlete endorsement deals are more than just partnerships — they’re cultural moments that spark global conversations. And in 2025, several high-profile end..

Stadium branding is a powerful marketing tool that influences fan engagement, team loyalty, and overall game-day experiences. From naming rights and digital signage to immersive sponsorship activation..

In the modern sports and entertainment industry, stadium branding has evolved beyond mere sponsorship deals and signage. A successful stadium brand is intricately tied to the fan experience, shaping t..

The digital age has brought a seismic shift in how sports content is consumed. Traditional cable TV is no longer the sole medium for fans to watch their favorite teams and athletes in action. Streamin..

As sports continue to evolve, so too do the business models that support them. One of the most notable trends in sports marketing is the growth of team jersey sponsorships, which have become a signifi..