Elyts Knowledge Center - Shopping Mall Campaigns RSS Feed

In today’s competitive marketplace, FMCG, retail, and D2C brands are constantly searching for marketing channels that deliver measurable impact and high ROI. While digital platforms dominate the adver..

Gen Z shoppers are redefining the retail landscape. Born between the late 1990s and early 2010s, this digitally native generation expects immersive, authentic, and interactive brand experiences—even i..

As we step into 2025, mall advertising is undergoing a significant transformation. With malls reinventing themselves as lifestyle and entertainment hubs, brands have more opportunities than ever to co..