Elyts Knowledge Center - Shopper Experience RSS Feed

In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In an age where digital distractions are plenty and consumer attention spans are short, brands are constantly searching for innovative ways to connect with their audience. Experiential mall branding h..

Mall activation strategies are essential for brands looking to create meaningful interactions with shoppers. With foot traffic being a prime opportunity for engagement, an effective activation strateg..

In today’s fast-paced digital era, traditional advertising methods struggle to capture consumer attention. With shifting consumer behaviors and the increasing dominance of digital experiences, brands ..

In the fast-evolving landscape of retail, in-mall kiosks are emerging as pivotal players in enhancing the shopper’s journey. These compact, strategically placed units are redefining how consumers inte..