Elyts Knowledge Center - Rural Marketing RSS Feed

India’s economic landscape is rapidly evolving, and the next wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach saturation, brands are increasingly shifting focus to these burge..

Out-of-home (OOH) advertising has long been an effective tool for marketers to connect with diverse audiences. While urban areas have traditionally dominated the OOH landscape, rural OOH campaigns are..