Elyts Knowledge Center - Rural Marketing RSS Feed

As brands step into 2025 with renewed marketing ambitions, one opportunity continues to remain vastly underserved yet hugely impactful—Rural Out-of-Home (OOH) Advertising. With India’s rural populatio..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..

India’s economic landscape is rapidly evolving, and the next wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach saturation, brands are increasingly shifting focus to these burge..

Out-of-home (OOH) advertising has long been an effective tool for marketers to connect with diverse audiences. While urban areas have traditionally dominated the OOH landscape, rural OOH campaigns are..