Elyts Knowledge Center - Regional Advertising RSS Feed

In the age of digital dominance, where social media and online ads often steal the limelight, radio remains a quietly powerful force in the realm of mainline media. Despite being one of the oldest bro..

India’s economic landscape is rapidly evolving, and the next wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach saturation, brands are increasingly shifting focus to these burge..

In today's ever-evolving digital landscape, brands are constantly seeking new and innovative ways to engage their audiences. One strategy that has gained significant traction is regional media buys, a..