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In the world of retail, competition is fierce. Retailers must work hard to stand out in a crowded market, and one of the most important ways to do so is through mall branding. Mall branding is the pra..

Virtual Reality (VR) is a technology that creates a computer-generated world that can be interacted with through a headset or other devices. This technology has taken over the marketing and advertisin..

Inbound marketing is a highly effective method of attracting, engaging, and delighting potential customers through the creation of valuable content and experiences that address their needs and pain po..

As social media continues to evolve, the role of influencers in the marketing world is becoming more significant. Influencer marketing has already proven to be a powerful tool for brands looking to co..

Brand Awareness is a crucial aspect of any marketing strategy. It is the process of creating an image of a brand in the mind of the consumer through various marketing initiatives. The goal of brand aw..

Direct marketing has come a long way since its inception in the 19th century. Initially, direct marketing was limited to postal mail, but with the advent of technology, it has evolved to become a mult..

In today's market, a company's brand reputation is more important than ever. With the rise of social media and the ease of access to information, customers are better informed and more discerning when..

In this article, we will uncover the hidden power of market research and how it can unlock the potential of successful brand advertising and branding. Market research is essential for businesses to un..

In this article, we will explore the current landscape of the marketing research industry and discuss how brands can use the latest technologies and trends to keep up with the times. We will take a lo..

In this article, we will take an in-depth look at crafting your brand persona. Brand personas are a great way to successfully communicate your unique value proposition and stand out in a crowded marke..

Date: Fri, 10 & Sat, 11 Feb 2023Place: Indian Institute of Management, Prabandh Vihar, Bodh Gaya, Bihar 824234As businesses become increasingly digitalized, it is important for them to understand how ..

In this article, we will be examining the impact of recent trends in brand advertising. We will look at how these changes have affected the way businesses reach their target audiences and discuss what..

If you’re reading this article, you’re probably well aware of the fast pace of digital change and how it is transforming our lives. In an age where anyone can create a digital product and share it on ..

Creative advertising is essential for any business in a competitive market. It helps to set a company apart from its competitors and makes a lasting impression on potential customers. Creative adverti..

ProducerThe producer is your only point of contact with the production firm unless there is a specific client-service staff member. This individual would be the conduit for all of your communications ..

As technology continues to evolve, so do the ways in which businesses reach their audience. Gone are the days of traditional marketing and advertising campaigns, replaced by digital marketing tactics ..

Companies are constantly striving to find more effective ways to reach out to their customers. Digital strategies are necessary in today’s dynamic business environment which is constantly changing and..

We are at the beginning of a digital marketing revolution, and businesses must take full advantage of the tools available to them if they want to remain competitive in their industry. By leveraging SE..

Leveraging digital presence is a key component of business growth. Investing in digital strategies, such as a strong website, SEO, content creation, and social media campaigns, can lead to increased ..

Digital marketing is an essential part of any company's success in today's world. With so many different marketing channels available and ever-changing customer preferences, companies need to be able ..

Retail and residential advertising is a popular form of billboard advertising that is designed to reach specific audiences. By targeting residential neighborhoods and retail stores, billboard ads can ..