Elyts Knowledge Center - Re RSS Feed
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In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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705
In recent years, fantasy sports platforms have gained
remarkable traction, evolving from niche communities into mainstream phenomena.
Their rapid rise is not just a tech success story—it's a disruptio..
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In the ever-evolving world of media consumption, brands face
a pivotal question: Where should we invest our advertising dollars—Live
Sports Broadcasting or OTT Streaming? Both platforms offer unique
o..
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In 2025, sports media rights continue to be the crown
jewel of the broadcasting world. As live sports remain one of the few formats
that consistently draw massive, real-time audiences, media rights ha..
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In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
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As the global sports industry continues to evolve, sports
media platforms are becoming a goldmine for advertisers in 2025. With
millions of engaged fans across digital and traditional channels, brands..
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In today's digital age, sports media has evolved far beyond
simply watching a game on television. It is a multibillion-dollar industry that
drives global fan engagement, fuels marketing strategies, an..
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In today’s digital-first world, brands are constantly
exploring new-age advertising platforms to connect with consumers. Yet, despite
the rise of digital and social media, Fast-Moving Consumer Goods (..
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As we step deeper into 2025, mainline media continues to
play a pivotal role in shaping brand perception, consumer trust, and mass
outreach. While digital platforms have revolutionized communication,
..
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In the era of smartphones, streaming platforms, and endless
scrolling, it’s easy to assume that mainline media—traditional channels like
television, radio, newspapers, and magazines—has lost its relev..
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In today's digital-first marketing landscape, mainline media
channels like Print, Radio, and TV still hold significant power when it
comes to building brand trust, reaching mass audiences, and creatin..
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In the fast-evolving landscape of advertising, brands are
continuously navigating between traditional mainline media and the
ever-expanding realm of digital media. As we step deeper into 2025, the
deb..
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In the fast-evolving world of digital marketing, terms like SEO,
PPC, and influencer marketing dominate the conversation. However,
traditional forms of advertising—collectively known as Mainline Media..
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The advertising landscape is undergoing a seismic shift,
driven by the rapid evolution of technology. Gone are the days when traditional
billboards and TV spots ruled the marketing world. Today, adver..
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Partnering with an advertising agency is a strategic move
for any business aiming to boost brand visibility, reach the right audience,
and drive sales. But once your campaigns are up and running, how ..
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In today’s fast-paced digital world, capturing consumer
attention is more challenging than ever. Brands are constantly competing for
visibility, relevance, and connection. Amid this noise, a creative ..
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In today’s fast-evolving marketing landscape, creativity
alone is no longer enough for advertising agencies to succeed. The integration
of data into creative processes has transformed how agencies str..
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In today’s fast-paced, media-saturated world, businesses are
faced with a critical decision: Should they go the traditional route or embrace
digital when choosing an advertising agency? Both tradition..
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In the ever-evolving world of marketing, a creative
advertising agency plays a pivotal role in helping brands stand out.
Whether you're a startup aiming for brand recognition or an established company..
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In today's hyper-competitive marketplace, advertising isn't
just an option—it's a necessity. Whether you're launching a new product or
trying to grow your brand presence, partnering with the right adv..
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In today’s fast-paced digital landscape, grabbing and
holding consumer attention is no easy feat. Brands constantly battle for
visibility, relevance, and engagement. This is where advertising agenci..
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In the rapidly evolving world of visual marketing,
businesses are constantly faced with a crucial decision—Should we create an
ad film or opt for a digital video ad? While both mediums share the goal ..
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In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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In today’s fiercely competitive marketplace, standing out is
more crucial than ever. Brands strive not only to be recognized but also to
create meaningful emotional bonds with their audiences. One of ..
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In today’s fast-paced digital world, advertising films are
more than just commercials — they’re storytelling masterpieces designed to
captivate, engage, and convert viewers into loyal customers. But w..
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In the fast-evolving world of advertising, staying ahead of
creative trends is key to capturing audience attention and driving brand
engagement. Ad films in 2025 are pushing boundaries, embracing tech..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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In the fast-paced world of advertising, where consumers are
constantly bombarded with content, a compelling ad film can cut through
the noise and leave a lasting impact. Whether you're a brand, agency..
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675
The sports media landscape is undergoing a seismic shift. As
technology evolves and audience preferences change, traditional broadcasting is
being challenged—and often replaced—by Over-the-Top (OTT) p..
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452
In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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As sports viewership continues to soar across the globe,
brands are seizing the opportunity to reach engaged audiences through
high-impact advertising on sports media platforms. In 2025, the competiti..
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In today’s hyper-competitive marketing landscape, brands are
increasingly turning to sports as a powerful medium to connect with audiences.
However, the terms sports sponsorship and sports advertising..
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In today’s hyper-connected world, sports media stands out as
a powerful platform for brands to amplify visibility and create deep consumer
connections. With millions of fans tuning in to watch their f..
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Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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As the advertising landscape continues to evolve, mainline
media remains a crucial channel for brands seeking to connect with broad
audiences effectively. In 2025, advertisers face a dynamic environme..
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In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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490
In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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In today’s fast-evolving marketing landscape, digital media
often takes center stage. However, mainline media—including television,
radio, newspapers, and magazines—continues to play a pivotal role in..
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In today’s dynamic advertising landscape, one of the most
pressing questions marketers face is: Mainline Media or Digital Media –
which delivers better results for your brand? Both avenues offer uniqu..
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In today’s digital age, it’s easy to overlook the power of
traditional advertising. But mainline media channels—including
television, radio, newspapers, and magazines—continue to play a significant
ro..
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In an era dominated by digital content and ever-evolving
social platforms, mainline media continues to hold its ground as a
powerful force in the advertising landscape. For brands aiming to build
long..
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437
In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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Mall branding is more than just colorful posters and flashy
banners — it’s a powerful marketing strategy that directly influences buyer
decisions at the point of sale. As consumers navigate through sh..
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The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
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In an age where digital distractions are plenty and consumer
attention spans are short, brands are constantly searching for innovative ways
to connect with their audience. Experiential mall branding h..
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In today’s fast-paced retail environment, grabbing consumer
attention is more challenging than ever. Traditional advertising methods, while
still relevant, often struggle to deliver dynamic and engagi..
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Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
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Launching a new product in today’s competitive market
requires more than just digital buzz—it calls for immersive, high-impact
experiences. One of the most effective yet often underutilized strategies..
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842
In an era where consumer attention is scattered across
multiple channels, brands are constantly seeking unique ways to stand out. Mall
branding has emerged as one of the most powerful tools to influen..
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Mall branding campaigns have become a powerful tool in the
marketer’s arsenal, especially in an age where physical retail spaces compete
with the convenience of online shopping. But what makes mall br..
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In today’s competitive retail landscape, shopping malls are
more than just places to shop — they are lifestyle destinations. With the rise
of e-commerce, malls must reinvent themselves as immersive ex..
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In today's fast-paced digital world, brands are constantly
exploring new ways to reach and engage their audience. One powerful yet often
underestimated channel is Digital Out-of-Home (DOOH) advertisin..
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Digital Out-of-Home (DOOH) advertising has transformed the
way brands engage with audiences beyond traditional digital channels. As
screens and displays become increasingly integrated into public spac..
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In the rapidly evolving world of marketing, Digital
Out-Of-Home (DOOH) advertising has become a powerful medium, blending
traditional outdoor advertising with digital innovation. The integration of
Ar..
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Out-of-Home (OOH) advertising has long been a cornerstone of
brand visibility, capturing the attention of audiences as they go about their
daily lives. However, the landscape of OOH is evolving rapidl..
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In an increasingly digitized world, Digital Out-of-Home
(DOOH) advertising has redefined how brands capture consumer attention in
public spaces. With high-impact visuals, real-time adaptability, and
l..
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In today's competitive marketing landscape, brands are
constantly seeking innovative ways to reach their audience effectively. While
digital advertising channels like social media, search, and email c..