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India’s economic landscape is rapidly evolving, and the next wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach saturation, brands are increasingly shifting focus to these burge..

In a digitally dominated age, mainline media—which includes television, radio, print, and outdoor advertising—still holds immense power to build brand credibility, drive mass awareness, and deliver su..

In the ever-evolving landscape of advertising, the digital age has brought forth rapid innovations in how brands connect with audiences. However, traditional mainline media—namely TV, radio, and print..

In an era dominated by digital trends, mainline media—including TV, radio, newspapers, and magazines—continues to hold immense power in building brand reputation and influencing mass audiences. A well..