Elyts Knowledge Center - ROI in Advertising RSS Feed

In today’s competitive digital landscape, advertising agencies are expected to go beyond surface-level metrics like impressions and clicks. While these numbers indicate visibility and initial engageme..

In the ever-evolving world of advertising, businesses are often faced with a crucial decision: Should they partner with a digital-first agency or stick with a traditional advertising agency? Both mode..

In today’s fast-evolving marketing landscape, brands are constantly searching for the most effective medium to reach their target audience and generate higher returns on investment (ROI). Two dominant..

In today’s competitive marketplace, businesses have access to multiple advertising platforms. Among them, mainline media (traditional advertising channels) and digital media (online platforms) stand o..

The advertising landscape has undergone a massive transformation over the last decade. Once dominated by billboards, TV commercials, and print ads, the industry now sees an ever-increasing shift towar..

In today’s competitive business environment, every brand is focused on maximizing Return on Investment (ROI) from its marketing spend. The debate between building an in-house marketing team versus hir..

In the ever-evolving world of advertising, celebrity endorsements have been a long-standing strategy for brands to gain attention, trust, and instant recognition. From film stars and athletes to influ..

In today’s competitive advertising landscape, brands are constantly seeking channels that offer the highest return on investment (ROI). While Traditional Out-of-Home (OOH) formats like billboards, tra..

Out-of-Home (OOH) advertising has evolved significantly in recent years, offering dynamic opportunities for brands to connect with consumers in real-time environments. One of the most effective placem..

In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..

In today’s dynamic marketing landscape, digital billboard advertising has emerged as a powerful medium to captivate audiences and boost brand visibility. Unlike static billboards, digital billboards a..

In today's dynamic marketing landscape, businesses are faced with a crucial decision — whether to invest in mainline media advertising or shift their focus to online advertising. While both have their..

In the rapidly evolving world of advertising, Out-of-Home (OOH) marketing has undergone a remarkable transformation. With the advent of digital technologies, traditional billboards and static posters ..

In today’s competitive marketing landscape, businesses are constantly challenged with an important decision: Should they invest in traditional mainline media or go digital? Both platforms offer unique..

In the high-stakes world of advertising, sports media stands out as one of the most dynamic and impactful platforms. Whether it's a 30-second commercial during a major league game or branded content a..

In today’s fast-evolving marketing landscape, the debate between mainline media vs digital media continues to be a focal point for brands seeking the best ROI. With businesses striving to optimize vis..

In the ever-evolving world of marketing, creativity remains a brand's secret weapon. It's what grabs attention, stirs emotions, and builds loyalty. But in a digital age driven by data, creativity alon..

In today’s fast-paced digital age, advertising strategies are evolving rapidly, with digital billboards becoming a popular medium for brands to capture the attention of their audience. But what sets d..

Out-of-home (OOH) advertising has long been a staple of marketing strategies, delivering unparalleled visibility and reach. With the rise of event-based advertising, marketers have discovered new aven..

In 2025, the world of stadium advertising is poised for a transformation as technology and fan engagement evolve. As advertisers seek to capture the attention of sports enthusiasts, the stadium enviro..

In today’s fast-paced world, advertisers are constantly looking for ways to create an instant connection with consumers. One of the most effective ways of achieving this is through Direct Response TV ..

Out-of-home (OOH) advertising has been a vital part of the marketing landscape for decades, evolving from simple billboards to a diverse array of formats, including digital screens, transit ads, and e..