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Mall media has become a go-to channel for brands aiming to reach high-intent shoppers in a concentrated environment. But with increasing marketing budgets and accountability, measuring the ROI (Return..

Mall media has become a powerful channel in the advertising ecosystem, especially for brands seeking high-impact visibility in high-footfall locations. But while creative executions like escalator wra..

In an increasingly digital world, print advertising continues to hold significant value. However, to remain relevant and engaging, traditional print media has integrated modern technology. One such in..