Elyts Knowledge Center - Print vs Digital RSS Feed

In an age dominated by digital screens, it’s easy to assume that print media is losing relevance. Yet, newspapers and magazines continue to hold a powerful place in the advertising ecosystem. Their cr..

In a digital-first world, where screens dominate attention, the question often arises—is print media advertising still worth investing in today? While digital marketing undeniably offers speed, scale,..

In today’s digital-first world, many marketers assume that print media has lost its relevance. Yet, print advertising continues to reinvent itself by blending creativity with strategic innovations to ..

In an era dominated by digital marketing, mainline media — encompassing television, print, and out-of-home (OOH) advertising — is proving its resilience and relevance in India’s evolving marketing lan..

In an era dominated by digital screens and short attention spans, one might assume that print media would gradually fade into obscurity. Yet, 2025 tells a different story—a surprising renaissance wher..

In today’s digital-driven world, brands are constantly competing for consumer attention. While online advertising is dominant, print advertisements continue to play a crucial role in establishing a tr..

In today’s digital-first world, businesses often focus on online advertising to reach their target audience. However, print advertising remains a powerful tool for building brand trust. Unlike digital..

In an era dominated by digital screens, the relevance of print advertising often comes under scrutiny. With the advent of sophisticated online marketing tools and platforms, businesses might wonder if..

In a digital-first world where content is consumed through an ever-growing list of platforms, print media's reign has seen some decline. However, one area of traditional media that is experiencing a n..