Elyts Knowledge Center - OTT vs TV RSS Feed

The sports broadcasting industry is experiencing a dramatic shift as Over-the-Top (OTT) platforms challenge the dominance of traditional television. With digital transformation and evolving consumer h..

The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..