Elyts Knowledge Center - OTT Sports Advertising RSS Feed

In an era where digital advertising faces growing concerns around ad fraud, unsafe content environments, and declining consumer trust, live sports media stands out as one of the most brand-safe and fr..

Major sporting tournaments such as the Olympics, FIFA World Cup, IPL, and ICC Cricket World Cup attract billions of viewers worldwide. For brands, these events represent more than just entertainment—t..

Live sporting events remain one of the most powerful platforms for advertising in today’s fragmented media landscape. From global tournaments to regional leagues, sports attract highly engaged audienc..

In 2025, sports media buying continues to be a cornerstone of high-impact advertising. With major leagues thriving, digital streaming booming, and global sports fandom stronger than ever, brands have ..