Elyts Knowledge Center - OOH trends 2025 RSS Feed

In the last few years, Digital Out-of-Home (DOOH) advertising has evolved from static billboards to dynamic, data-driven experiences. Now, a powerful shift is underway — Programmatic DOOH (pDOOH) is t..

Out-of-Home (OOH) media is evolving fast—and not just in terms of digital innovation. As climate change awareness grows and brands face increased scrutiny over environmental responsibility, sustainabi..

Out-of-Home (OOH) advertising is undergoing a dynamic transformation in 2025. Once limited to static billboards and posters, OOH has evolved into a tech-infused, data-driven medium that captures real-..

Outdoor advertising (OOH) has evolved far beyond traditional billboards and static signage. In 2025, the industry is experiencing a technological renaissance driven by data, interactivity, sustainabil..

Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..

As shopping malls continue their evolution into lifestyle hubs, mall advertising is undergoing a major transformation. No longer confined to static posters or conventional kiosks, mall media is becomi..

Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of 3D installations. No longer limited to flat billboards or traditional posters, brands are turning public spaces into imme..

In an age where attention spans are shrinking and consumer journeys are increasingly fragmented, Out-of-Home (OOH) advertising is undergoing a high-tech transformation. At the forefront of this revolu..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In today's fast-paced digital world, brands are constantly exploring new ways to reach and engage their audience. One powerful yet often underestimated channel is Digital Out-of-Home (DOOH) advertisin..

In today’s fast-paced digital world, consumers demand more than just advertisements—they seek experiences. Enter Interactive Digital Out-of-Home (DOOH) Advertising, a cutting-edge approach that transf..

As environmental concerns continue to shape the advertising industry, Out-of-Home (OOH) advertising is undergoing a green revolution. In 2025, sustainability isn't just a buzzword—it’s a business impe..

Out-of-home (OOH) advertising has experienced significant evolution over the years, blending creativity with advanced technology to deliver impactful campaigns. In 2025, the OOH industry is set to pus..

As we approach 2025, smart cities worldwide are reshaping the landscape of out-of-home (OOH) advertising. With advancements in technology, urbanization, and consumer behavior, OOH advertising is becom..