Elyts Knowledge Center - Media Trends 2025 RSS Feed

Mainline media—covering TV, print, radio, and outdoor—continues to be a cornerstone of brand-building and mass reach. However, despite its strengths, many brands still struggle to extract maximum ROI ..

Out-of-Home (OOH) advertising has evolved from static billboards and posters into a dynamic, data-driven powerhouse. As we enter 2025, technology continues to reshape how brands connect with audiences..

In an era dominated by digital platforms and streaming services, many predicted the end of traditional media — especially radio. Yet, against all odds, radio advertising is not only surviving but thri..

In an era dominated by digital media, traditional newspapers face the challenge of staying relevant while maintaining their core readership. The solution? Hybrid media—a strategic fusion of print and ..

In today’s fast-paced digital age, sports media is no longer driven solely by emotion and highlight reels. The integration of data analytics has transformed the way stories are told, giving fans deepe..

In recent years, the landscape of sports media has undergone a seismic transformation, with women’s sports finally receiving the spotlight they deserve. As we move into 2025, the push for equality and..

In today’s digital-first era, sports media is no longer just about reporting scores or broadcasting highlights. With the rise of advanced analytics and big data, sports storytelling has evolved into a..

In 2025, the global sports broadcasting landscape is undergoing a major transformation. Broadcasting rights, once dominated by traditional TV networks, are now influenced by digital platforms, streami..

In 2025, sustainability has become more than just a global initiative—it is a defining responsibility across industries. Sports media, one of the most influential and resource-heavy sectors, is now em..

In an era dominated by digital channels, mainline media—such as television, print, and radio—continues to hold its ground as a trusted and influential advertising medium. As we step into 2025, brand..

In a rapidly evolving digital landscape, mainline media—including TV, print, and radio—continues to maintain a firm grip on advertiser budgets. In 2025, while digital dominates the headlines, mainline..

In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In the ever-evolving landscape of media consumption, where digital dominates headlines, an unexpected player is regaining its footing—radio advertising. Far from fading into irrelevance, radio has eme..

In an age where digital dominates conversations, something surprising is happening in the advertising world—mainline media is staging a strong comeback in 2025. Brands that once shifted all their atte..

The landscape of sports media is undergoing a transformative shift as esports and traditional sports media join forces. What once existed in separate realms is now merging to create an exciting hybrid..

In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..

As we step deeper into 2025, mainline media continues to play a pivotal role in shaping brand perception, consumer trust, and mass outreach. While digital platforms have revolutionized communication, ..

In an era dominated by digital screens and short attention spans, one might assume that print media would gradually fade into obscurity. Yet, 2025 tells a different story—a surprising renaissance wher..