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In an era dominated by digital marketing, mainline media — encompassing television, print, and out-of-home (OOH) advertising — is proving its resilience and relevance in India’s evolving marketing lan..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..