Elyts Knowledge Center - Media Advertising RSS Feed
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Mainline media — the mass channels marketers traditionally call TV, radio, print and cinema — remains central to large-scale brand building. But by 2026 these channels will increasingly act like hybri..
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In today’s digital-first world, social media has evolved from a space for personal connections into one of the most powerful platforms for brand-consumer interactions. Social media advertising agencie..
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In today’s competitive marketing landscape, mainline media and sports sponsorships have become powerful tools for brands looking to connect with audiences on a deeper level. Sports are not just about ..
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Mainline media continues to play a dominant role in advertising, even in the digital-first world of 2025. With television, print, and radio still commanding significant attention, brands rely on these..
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Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..
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For startups, building brand awareness on a limited budget can feel like a challenge. While digital ads and social media campaigns are popular, many entrepreneurs overlook mall media advertising as an..
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In today’s competitive marketplace, every marketing rupee counts. Brands are no longer investing in advertising just to build visibility—they expect measurable returns. Mall media, with its ability to..
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In today’s digital-first world, startups often focus heavily on social media, influencer campaigns, and search marketing. While these channels deliver measurable results, many overlook the power of ma..
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Mainline media continues to be one of the most trusted and effective advertising channels in 2025, despite the rapid rise of digital platforms. For brands that want to build credibility, connect with ..
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In today’s competitive business environment, brand visibility plays a vital role in driving consumer trust and long-term growth. While digital platforms have taken center stage in recent years, mainli..
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In today’s competitive retail and lifestyle market, brands are constantly seeking impactful ways to connect with shoppers. One of the most effective yet often underrated channels is mall media adverti..
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In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..
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In 2025, mall media advertising has emerged as one of the most dynamic tools for brands to connect with consumers in high-footfall retail environments. As malls continue to evolve into lifestyle and e..
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In today’s fast-evolving media landscape, the dominance of streaming services such as Netflix, Amazon Prime, and Disney+ has transformed the way audiences consume content. While digital platforms thri..
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In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..
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In today’s digital-first world, many marketers assume that print media has lost its relevance. Yet, print advertising continues to reinvent itself by blending creativity with strategic innovations to ..
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In today’s fast-paced digital landscape, audience attention
spans are shrinking, and brands are quickly adapting to this change. The rise
of short-form ad films, particularly 15-second creative commer..
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In today’s competitive marketing landscape, small businesses
often gravitate towards digital advertising because of its perceived
affordability. However, mainline media—including print, radio, and
tel..
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In 2025, mall media advertising is experiencing a
transformative shift, blending creativity, technology, and consumer insights to
deliver more immersive shopping experiences. As shopping malls evolve ..
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In 2025, transit media has emerged as one of the most
powerful and effective Out-of-Home (OOH) advertising channels, gaining
the attention of brands, agencies, and marketers worldwide. From buses and
..
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In an era where digital platforms dominate, many marketers
often underestimate the enduring power of mainline media formats like
television and print. While consumer behavior is rapidly shifting towar..
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In today’s highly competitive retail landscape, visibility is everything. With
consumers constantly on the move, transit media has emerged as a powerful tool
for retail brands to capture attention and..
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In 2025, attention spans are shrinking, mobile content
consumption is skyrocketing, and storytelling is evolving. At the heart of this
transformation is the rapid shift by creative agencies toward sho..
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In today's digital landscape, a captivating ad film has the
potential to spark conversations, drive engagement, and even go viral across
social media platforms. But going viral isn’t just about luck —..
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In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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In today's digital-first landscape, brands are constantly vying for consumer
attention. With the average attention span dwindling to mere seconds,
short-form ad films have emerged as a powerful weapon..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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The media advertising landscape is undergoing a remarkable
transformation, and at the heart of this evolution lies an untapped goldmine: women’s
sports. For decades, women’s athletic events were often..
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In today’s digital-first marketing landscape, where
programmatic ads, social media campaigns, and influencer collaborations
dominate brand strategies, the relevance of mainline media advertising
is of..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..
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Sports media advertising has emerged as a powerful platform
for brands looking to connect with highly engaged audiences. From live
broadcasts and digital streams to stadium billboards and athlete endo..
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In today’s hyper-connected world, sports broadcasting has
evolved into a powerful platform that goes far beyond entertainment. For
brands, it offers a golden opportunity to connect with millions of pa..
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Mainline media advertising—encompassing print, television,
and radio—continues to be a powerful tool for reaching mass audiences in India.
Despite the rapid rise of digital platforms, brands still inv..
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In the fast-paced world of advertising, staying ahead of the
competition is key to creating impactful campaigns. When it comes to sports
events, real-time advertising offers a unique opportunity to co..
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In the high-stakes world of advertising, sports media
stands out as one of the most dynamic and impactful platforms. Whether it's a
30-second commercial during a major league game or branded content a..
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In today’s hyper-connected world, sports media
advertising has become one of the most powerful tools for brands aiming to
captivate, connect, and convert passionate audiences. Whether it’s during a
li..
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Influencer marketing has become an essential component of
modern digital marketing strategies. Brands leverage influencers to reach
targeted audiences authentically, build brand awareness, and drive s..
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In the ever-evolving digital marketing landscape,
advertisers are constantly seeking innovative ways to captivate audiences and
drive engagement. One such revolutionary approach is the use of 360-degr..
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Magazines have long been a powerful medium for advertisers,
providing a blend of high-quality content and visually engaging formats that
appeal to niche audiences. However, with the rise of digital me..
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In the bustling streets of urban areas, where digital
advertising competes for attention, 3D billboards have emerged as a
game-changer. These immersive, visually stunning advertisements are
transformi..
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In today’s fast-paced world, businesses are continually
seeking innovative ways to reach their target audience. While digital
advertising has taken center stage in recent years, traditional forms of
m..
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In the ever-evolving world of marketing, staying ahead of
trends is key to achieving measurable results. Outbound marketing, often seen
as traditional, continues to hold significant value when combine..
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In today’s highly competitive and fast-paced advertising
landscape, brands are constantly seeking innovative ways to capture their
audience's attention and make a lasting impact. One of the most power..
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In a rapidly evolving digital world, sports media
advertising is undergoing a seismic transformation. With the confluence of
technological advancements, shifting audience behaviors, and innovative
pla..
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Kochi, often regarded as Kerala's vibrant commercial
capital, is swiftly becoming a digital marketing hotspot, contributing to
Kerala's growth as a tech-savvy state. As more businesses realize the
imp..
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In the fast-paced world of advertising, the intersection of fashion and sports is a game-changer. This dynamic alliance creates a winning playbook for marketers, blending the style of fashion with the..
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In the fast-paced world of mainline media advertising, staying ahead requires strategic precision. Enter the era of data-driven decision-making, where insights gleaned from analytics become the guidin..
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In today's competitive market, standing out is crucial for business success. One effective avenue often overlooked is Mall Media Advertising. This powerful strategy can unlock new potentials for your ..
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In today's digital world, effective sports media advertising strategies are the key to reaching your target audience and scoring big. Whether you're a brand looking to connect with sports enthusiasts ..
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In today's fast-paced advertising landscape, brands are constantly seeking innovative ways to connect with their target audience. One strategy that stands out for its impact and effectiveness is sport..
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In the digital age, mainline media advertising is undergoing a profound transformation. Traditional advertising methods are evolving to keep pace with the ever-changing digital landscape. This evoluti..
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In the fast-paced digital age, it's easy to overlook the advantages of mainline media advertising. However, this traditional form of advertising still holds a special place in the world of marketing. ..
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In today's competitive market, mall media advertising plays a pivotal role in enhancing brand awareness. By strategically placing your brand within shopping centers, you can effectively connect with y..
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In today's dynamic retail environment, businesses are constantly seeking innovative ways to captivate their target audience. One of the most impactful transformations we've witnessed is the emergence ..
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Social media advertising can be a great way to reach your
target audience and grow your business. But how much should you spend on social
media ads?The answer depends on a number of factors, including..
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In the ever-evolving landscape of sports and entertainment,
a new contender has emerged, and it's not one you might have predicted a few
decades ago. Esports, competitive video gaming, has skyrocketed..
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In today's competitive
business landscape, finding innovative and effective ways to promote your brand
is crucial. One marketing avenue that has gained significant traction in recent
years is mall med..
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Introduction:In today's highly competitive
marketplace, businesses are continually seeking innovative ways to capture the
attention of consumers. While traditional forms of advertising have their
meri..
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In the world of sports, advertising plays a crucial role in
connecting brands with fans. The rise of sports media advertising has
challenged the effectiveness of traditional sports sponsorships, spark..
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In today's fast-paced and highly competitive business landscape,
advertisers are continually seeking innovative ways to capture the attention of
consumers. One strategy that has proven successful is m..