Elyts Knowledge Center - Media Advertising RSS Feed

Television advertising continues to hold a dominant position in India’s rapidly evolving media ecosystem. Even with the explosive growth of digital platforms, Indian households maintain a deep connect..

Mainline media—traditionally dominated by TV, radio, print, and outdoor advertising—is undergoing a major evolution in 2025. As consumer behavior shifts and technology advances, brands are rethinking ..

In a digital-first world, where screens dominate attention, the question often arises—is print media advertising still worth investing in today? While digital marketing undeniably offers speed, scale,..

Mainline media — the mass channels marketers traditionally call TV, radio, print and cinema — remains central to large-scale brand building. But by 2026 these channels will increasingly act like hybri..

In today’s digital-first world, social media has evolved from a space for personal connections into one of the most powerful platforms for brand-consumer interactions. Social media advertising agencie..

In today’s competitive marketing landscape, mainline media and sports sponsorships have become powerful tools for brands looking to connect with audiences on a deeper level. Sports are not just about ..

Mainline media continues to play a dominant role in advertising, even in the digital-first world of 2025. With television, print, and radio still commanding significant attention, brands rely on these..

Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..

For startups, building brand awareness on a limited budget can feel like a challenge. While digital ads and social media campaigns are popular, many entrepreneurs overlook mall media advertising as an..

In today’s competitive marketplace, every marketing rupee counts. Brands are no longer investing in advertising just to build visibility—they expect measurable returns. Mall media, with its ability to..

In today’s digital-first world, startups often focus heavily on social media, influencer campaigns, and search marketing. While these channels deliver measurable results, many overlook the power of ma..

Mainline media continues to be one of the most trusted and effective advertising channels in 2025, despite the rapid rise of digital platforms. For brands that want to build credibility, connect with ..

In today’s competitive business environment, brand visibility plays a vital role in driving consumer trust and long-term growth. While digital platforms have taken center stage in recent years, mainli..

In today’s competitive retail and lifestyle market, brands are constantly seeking impactful ways to connect with shoppers. One of the most effective yet often underrated channels is mall media adverti..

In an era dominated by digital screens and online advertising, one medium continues to stand strong for premium brands — Mall Media. From luxury fashion houses to high-end electronics, malls have beco..

In 2025, mall media advertising has emerged as one of the most dynamic tools for brands to connect with consumers in high-footfall retail environments. As malls continue to evolve into lifestyle and e..

In today’s fast-evolving media landscape, the dominance of streaming services such as Netflix, Amazon Prime, and Disney+ has transformed the way audiences consume content. While digital platforms thri..

In today’s competitive market, brands are constantly seeking ways to connect with consumers on a deeper level. While digital platforms dominate conversations, mainline media advertising—television, pr..

In today’s digital-first world, many marketers assume that print media has lost its relevance. Yet, print advertising continues to reinvent itself by blending creativity with strategic innovations to ..

In today’s fast-paced digital landscape, audience attention spans are shrinking, and brands are quickly adapting to this change. The rise of short-form ad films, particularly 15-second creative commer..

In today’s competitive marketing landscape, small businesses often gravitate towards digital advertising because of its perceived affordability. However, mainline media—including print, radio, and tel..

In 2025, mall media advertising is experiencing a transformative shift, blending creativity, technology, and consumer insights to deliver more immersive shopping experiences. As shopping malls evolve ..

In 2025, transit media has emerged as one of the most powerful and effective Out-of-Home (OOH) advertising channels, gaining the attention of brands, agencies, and marketers worldwide. From buses and ..

In an era where digital platforms dominate, many marketers often underestimate the enduring power of mainline media formats like television and print. While consumer behavior is rapidly shifting towar..

In today’s highly competitive retail landscape, visibility is everything. With consumers constantly on the move, transit media has emerged as a powerful tool for retail brands to capture attention and..

In 2025, attention spans are shrinking, mobile content consumption is skyrocketing, and storytelling is evolving. At the heart of this transformation is the rapid shift by creative agencies toward sho..

In today's digital landscape, a captivating ad film has the potential to spark conversations, drive engagement, and even go viral across social media platforms. But going viral isn’t just about luck —..

In 2025, the digital marketing landscape has reached new heights of creativity, driven by the power of short-form ad films. With attention spans dwindling and competition for consumer engagement at an..

In today's digital-first landscape, brands are constantly vying for consumer attention. With the average attention span dwindling to mere seconds, short-form ad films have emerged as a powerful weapon..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In today’s fast-evolving marketing landscape, mainline media advertising—comprising TV, radio, and print—remains a powerful way to reach broad and diverse audiences. Despite the rise of digital channe..

Sports media advertising has emerged as a powerful platform for brands looking to connect with highly engaged audiences. From live broadcasts and digital streams to stadium billboards and athlete endo..

In today’s hyper-connected world, sports broadcasting has evolved into a powerful platform that goes far beyond entertainment. For brands, it offers a golden opportunity to connect with millions of pa..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..

In the fast-paced world of advertising, staying ahead of the competition is key to creating impactful campaigns. When it comes to sports events, real-time advertising offers a unique opportunity to co..

In the high-stakes world of advertising, sports media stands out as one of the most dynamic and impactful platforms. Whether it's a 30-second commercial during a major league game or branded content a..

In today’s hyper-connected world, sports media advertising has become one of the most powerful tools for brands aiming to captivate, connect, and convert passionate audiences. Whether it’s during a li..

Influencer marketing has become an essential component of modern digital marketing strategies. Brands leverage influencers to reach targeted audiences authentically, build brand awareness, and drive s..

In the ever-evolving digital marketing landscape, advertisers are constantly seeking innovative ways to captivate audiences and drive engagement. One such revolutionary approach is the use of 360-degr..

Magazines have long been a powerful medium for advertisers, providing a blend of high-quality content and visually engaging formats that appeal to niche audiences. However, with the rise of digital me..

In the bustling streets of urban areas, where digital advertising competes for attention, 3D billboards have emerged as a game-changer. These immersive, visually stunning advertisements are transformi..

In today’s fast-paced world, businesses are continually seeking innovative ways to reach their target audience. While digital advertising has taken center stage in recent years, traditional forms of m..

In the ever-evolving world of marketing, staying ahead of trends is key to achieving measurable results. Outbound marketing, often seen as traditional, continues to hold significant value when combine..

In today’s highly competitive and fast-paced advertising landscape, brands are constantly seeking innovative ways to capture their audience's attention and make a lasting impact. One of the most power..

In a rapidly evolving digital world, sports media advertising is undergoing a seismic transformation. With the confluence of technological advancements, shifting audience behaviors, and innovative pla..

Kochi, often regarded as Kerala's vibrant commercial capital, is swiftly becoming a digital marketing hotspot, contributing to Kerala's growth as a tech-savvy state. As more businesses realize the imp..

In the fast-paced world of advertising, the intersection of fashion and sports is a game-changer. This dynamic alliance creates a winning playbook for marketers, blending the style of fashion with the..

In the fast-paced world of mainline media advertising, staying ahead requires strategic precision. Enter the era of data-driven decision-making, where insights gleaned from analytics become the guidin..

In today's competitive market, standing out is crucial for business success. One effective avenue often overlooked is Mall Media Advertising. This powerful strategy can unlock new potentials for your ..

In today's digital world, effective sports media advertising strategies are the key to reaching your target audience and scoring big. Whether you're a brand looking to connect with sports enthusiasts ..

In today's fast-paced advertising landscape, brands are constantly seeking innovative ways to connect with their target audience. One strategy that stands out for its impact and effectiveness is sport..

In the digital age, mainline media advertising is undergoing a profound transformation. Traditional advertising methods are evolving to keep pace with the ever-changing digital landscape. This evoluti..

In the fast-paced digital age, it's easy to overlook the advantages of mainline media advertising. However, this traditional form of advertising still holds a special place in the world of marketing. ..

In today's competitive market, mall media advertising plays a pivotal role in enhancing brand awareness. By strategically placing your brand within shopping centers, you can effectively connect with y..

In today's dynamic retail environment, businesses are constantly seeking innovative ways to captivate their target audience. One of the most impactful transformations we've witnessed is the emergence ..

Social media advertising can be a great way to reach your target audience and grow your business. But how much should you spend on social media ads?The answer depends on a number of factors, including..

In the ever-evolving landscape of sports and entertainment, a new contender has emerged, and it's not one you might have predicted a few decades ago. Esports, competitive video gaming, has skyrocketed..

In today's competitive business landscape, finding innovative and effective ways to promote your brand is crucial. One marketing avenue that has gained significant traction in recent years is mall med..