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As retail environments evolve, mall media advertising has emerged as a powerful tool for brands aiming to capture consumer attention at the point of purchase. With high foot traffic and diverse demogr..

The holiday and festive season is a golden opportunity for brands to captivate audiences, boost visibility, and drive massive footfall. With shopping malls turning into bustling hubs of celebration an..

IntroductionInfluencers are no longer limited to Instagram posts or YouTube hauls — in 2025, they’re becoming a powerful force in offline brand experiences, including mall branding campaigns. With the..