Elyts Knowledge Center - Marketing Trends 2025 RSS Feed

The advertising industry is undergoing a powerful transformation in 2025, driven by the rapid evolution of Artificial Intelligence (AI). Advertising agencies are no longer relying solely on intuition ..

Artificial Intelligence (AI) has moved beyond being a buzzword in digital marketing—it is now a core growth driver. In 2025, AI-powered automation is redefining how brands plan, execute, and optimize ..

In an era dominated by digital ads, social media influencers, and AI-driven campaigns, it may seem surprising that Mainline Media—traditional out-of-home (OOH) advertising along highways, city roads, ..

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

Advertising agencies are navigating an ever-evolving landscape in 2025, marked by rapid technological advancements, changing consumer behaviors, and increasing client expectations. While opportunities..

Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..

The advertising landscape in 2025 is evolving faster than ever, driven by AI, automated media buying, immersive customer experiences, and the growing need for omnichannel marketing. As brands aim for ..

Programmatic advertising has evolved from a simple automated bidding system into an intelligent, AI-driven ecosystem that powers nearly every corner of digital marketing. In 2025, programmatic has bec..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..

In the evolving landscape of retail marketing, mall media advertising has emerged as a key strategy for brands seeking meaningful engagement with shoppers. As we move through 2025, the sector is witne..

In 2025, Programmatic Digital Out-of-Home (pDOOH) has become a transformational force in the outdoor advertising landscape. What started as basic digital screens has evolved into a highly automated, d..

In today’s competitive retail landscape, attracting shoppers into physical stores is no easy feat. With e-commerce dominating consumer behavior, retailers are leveraging Out-of-Home (OOH) advertising—..

Out-of-Home (OOH) advertising has entered a golden era, driven by digital innovation, data integration, and audience engagement strategies that merge physical and digital spaces. In 2025, OOH media is..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

In an era dominated by digital screens and social media, mainline media continues to hold its ground as a powerful, credible, and far-reaching form of advertising. For decades, brands have relied on m..

In 2025, the advertising landscape has evolved beyond flashy presentations and generic pitches. Winning big accounts now requires a blend of creativity, data intelligence, and hyper-personalized clien..

The advertising landscape is evolving faster than ever. As brands strive to engage audiences across multiple platforms, a new breed of advertising agencies has emerged — hybrid advertising agencies. T..

In 2025, the advertising landscape is evolving at a rapid pace. Advances in AI, automation, and data-driven marketing have transformed how brands approach advertising. This evolution raises an importa..

In today’s fast-paced digital world, the advertising landscape is transforming faster than ever before. As brands fight for attention across multiple platforms—social media, streaming, and out-of-home..

The advertising landscape is undergoing a major transformation in 2025, and at the forefront of this shift is programmatic advertising. Agencies worldwide are increasingly relying on automated, data-d..

In today’s fast-evolving marketing landscape, the most successful brands understand that it’s no longer Mainline vs. Digital—it’s Mainline with Digital. The synergy between these two forms of media ha..

In 2025, mainline media advertising reaffirmed its dominance by proving that television, print, radio, and outdoor campaigns still hold unmatched storytelling power. As digital media continues to evol..

The world of advertising in 2025 has redefined creativity, blending storytelling with cutting-edge technology to create unforgettable campaigns. From emotionally charged narratives to AI-powered visua..

In today’s fast-paced digital ecosystem, the lines between traditional advertising and digital marketing are blurring. Consumers no longer engage with brands solely through television commercials or p..

In today’s business landscape, sustainability is no longer just a buzzword—it has become a necessity for brands to remain competitive and relevant. Consumers are more conscious than ever about the env..

Out-of-Home (OOH) advertising has always been one of the most impactful mediums for brands to capture consumer attention. From towering billboards along highways to posters in metro stations, OOH has ..

Out-of-Home (OOH) advertising has always been one of the most powerful ways to connect with audiences in the real world. In 2025, the landscape is evolving rapidly as technology, consumer behavior, an..

In today’s digital landscape, consumers crave authenticity more than ever. Gone are the days when celebrity endorsements alone could guarantee trust and conversions. The modern audience—especially Gen..

The advertising and marketing landscape is evolving faster than ever. As technology reshapes consumer behavior and business models, agencies must transform their talent pool to remain competitive. Bey..

As businesses strive to stay competitive in the ever-evolving digital landscape of 2025, the question of whether to hire an advertising agency or a freelancer has become increasingly relevant. Both of..

In the fast-paced digital marketing world, modern advertising agencies are no longer confined to traditional media strategies. One of the most transformative trends reshaping the industry is the strat..

In a marketing landscape overflowing with noise, brands are seeking partners who speak their language—literally and figuratively. Enter niche advertising agencies: lean, expert-driven teams focused on..

Fast-Moving Consumer Goods (FMCG) is one of the most competitive industries, where brand visibility and consumer recall play a decisive role in driving sales. Despite the rapid growth of digital platf..

The Out-of-Home (OOH) advertising industry is experiencing a digital renaissance in 2025. With rapid advancements in technology, brands are no longer limited to static billboards or traditional transi..

The world of advertising is undergoing a significant transformation in 2025. As consumer behavior evolves and digital technologies mature, ad films have moved beyond mere promotional content to become..

In a digital-first era, print media might seem like an underdog, but 2025 has proven that creativity in print advertising still has the power to captivate, inspire, and generate viral buzz. From bold ..

In today’s rapidly evolving advertising landscape, Programmatic Out-of-Home (OOH) advertising is emerging as a game-changer for brands looking to capture attention in the physical world with digital p..

In the rapidly evolving digital marketing landscape, programmatic advertising has emerged as a game-changer. No longer just a trend, it has become an essential service for advertising agencies looking..

In the fast-evolving advertising landscape of 2025, data has emerged as the new creative currency. With consumers interacting across an ever-expanding range of digital platforms, advertising agencies ..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

In 2025, the digital marketing landscape has reached new heights of creativity, driven by the power of short-form ad films. With attention spans dwindling and competition for consumer engagement at an..

In the ever-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is emerging as a transformative force. Combining the power of traditional out-of-home advertising with the precision..

In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..

The advertising industry is undergoing a rapid transformation, and at the heart of this evolution lies Artificial Intelligence (AI). By 2025, AI is no longer just a buzzword—it's a powerful tool that'..

In 2025, television remains a cornerstone of mainline media advertising, blending its traditional influence with modern digital integration. Despite the rapid growth of digital platforms, television c..

Out-of-home (OOH) advertising is experiencing a renaissance in 2025, with brands worldwide significantly increasing their media budgets toward this time-tested channel. Once seen as supplementary to d..

In the fast-evolving landscape of advertising, Digital Out-of-Home (DOOH) has emerged as one of the most innovative and impactful channels for reaching audiences in real-world environments. Blending t..

In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..

In 2025, billboard advertising broke new ground by blending creativity, technology, and cultural relevance. From AI-driven displays to real-time audience interaction, brands pushed the boundaries of..

In the digital age, where online ads dominate the marketing landscape, it’s easy to overlook the enduring power of traditional print media. However, magazine advertisements are making a remarkable com..

In 2025, brands are constantly seeking high-impact avenues to connect with their audience in a saturated digital landscape. One such potent yet often underestimated platform is mall advertising. With ..

In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..

In today’s fast-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with audiences in physical spaces. By blending the scale and visibility ..

In today’s fast-evolving marketing landscape, businesses face a critical challenge: choosing between mainline media and digital channels—or more precisely, finding the right balance between the two. E..

Television advertising is far from fading. In fact, in 2025, it’s evolving faster than ever—powered by data, technology, and changing viewer behaviors. As marketers recalibrate their strategies to mee..

In today’s digital-first marketing landscape, where programmatic ads, social media campaigns, and influencer collaborations dominate brand strategies, the relevance of mainline media advertising is of..

In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..

In today’s fast-paced marketing landscape, brands are constantly seeking the most effective channels to capture consumer attention and leave a lasting impression. Among the many advertising mediums av..

In the fast-evolving landscape of advertising, brands are continuously navigating between traditional mainline media and the ever-expanding realm of digital media. As we step deeper into 2025, the deb..