Menu
Your Cart

Elyts Knowledge Center - Marketing Strategy RSS Feed

17 Sep Art of Scriptwriting | Ad Films | Turning Ideas into Visual Magic
elyts 0 239
Ad films are more than just short video commercials; they are powerful storytelling tools that can transform brands into memorable experiences. At the heart of every impactful ad film lies a well-craf..
16 Sep How Successful Ad Films Are Conceptualized and Executed | Digital
elyts 0 373
Ad films are not just short videos—they are powerful brand storytellers that can influence emotions, trigger memories, and inspire consumer action. While viewers only see the final 30-second clip, the..
12 Sep The Impact of Mainline Media on Consumer Buying Decisions
elyts 0 913
Mainline media, which includes traditional advertising channels such as television, radio, newspapers, and magazines, continues to play a pivotal role in influencing consumer buying behavior even in t..
12 Sep How Mainline Media Reinforces Storytelling in Brand Campaigns
elyts 0 906
In today’s hyper-digital marketing world, storytelling has emerged as the backbone of successful brand campaigns. While digital platforms offer personalization and quick reach, mainline media—such as ..
11 Sep In-House Teams | Advertising Agencies Which Delivers Better ROI?
elyts 0 209
In today’s competitive business environment, every brand is focused on maximizing Return on Investment (ROI) from its marketing spend. The debate between building an in-house marketing team versus hir..
05 Sep Psychology Behind OOH | Outdoor Ads Influence Buying Decisions
elyts 0 1523
Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..
03 Sep The Role of Influencer Marketing in Modern Advertising Agencies
elyts 0 1594
In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..
02 Sep How Music and Sound Design Elevate Storytelling in Ad Films
elyts 0 1558
In the competitive world of advertising, every second of an ad film counts. While visuals often grab the spotlight, it’s music and sound design that breathe life into the story, evoking emotions and c..
02 Sep Script to Screen | The Complete Journey of an Ad Film Production
elyts 0 1524
Ad films have long been one of the most powerful tools for brands to capture attention, communicate value, and influence consumer behavior. But creating an impactful advertisement isn’t just about pre..
01 Sep Psychology | Visuals | Creative Ads Influence Consumer Behavior
elyts 0 1295
In today’s fast-paced digital world, brands are in a constant race to capture consumer attention. Among all advertising elements, visuals play the most powerful role in influencing emotions, decisions..
28 Aug Print | TV | Radio | Best Mainline Media Channel | Digitally
elyts 0 1504
In today’s fast-evolving media landscape, businesses still rely heavily on mainline media—Print, Television, and Radio—to connect with mass audiences. Despite the rise of digital platforms, these trad..
27 Aug Evolving Role | Mainline Media | Digital First Advertising Era
elyts 0 1483
In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..
26 Aug How Agencies Can Use Advanced Analytics and Data Visualization
elyts 0 1450
In today’s data-driven marketing landscape, clients demand more than just creative ideas — they want measurable proof of performance. Agencies that can effectively showcase the return on investment (R..
26 Aug Redefining B2B Marketing with Personalized Content, ABM | Digital
elyts 0 1420
In today’s competitive landscape, B2B marketing is evolving beyond traditional lead generation and one-size-fits-all campaigns. Modern decision-makers expect experiences that are as personalized and e..
25 Aug Advertising Agencies | Navigating | Cookieless Future | Digitally
elyts 0 45
The digital advertising ecosystem is undergoing a seismic shift. With the phasing out of third-party cookies by major browsers and heightened global data privacy regulations, agencies are being forced..
21 Aug ROI | Creativity | Impact | AD Films | Brand Growth | Digitally
elyts 0 1461
In the competitive world of advertising, creativity isn’t just about producing visually stunning ad films—it’s a powerful driver of measurable brand growth. Brands that invest in storytelling, emotion..
20 Aug Ad Films Builds Stronger Brand Connections | Digitally | Elyts
elyts 0 1349
In today’s competitive advertising world, where audiences are bombarded with countless messages daily, storytelling in ad films has emerged as one of the most powerful tools for brands. Instead of foc..
16 Aug Mainline Media | Digital Media | Perfect Marketing Balance
elyts 0 1375
In today’s rapidly evolving marketing landscape, brands face an important challenge — choosing the right mix of Mainline Media and Digital Media. While digital platforms dominate conversations, tradit..
15 Aug Multi Channel Campaign | Mall Media | Digital marketing | Elyts
elyts 0 1329
In today’s competitive retail and brand marketing landscape, a multi-channel campaign is no longer optional—it’s essential. Among the wide variety of advertising platforms, mall media stands out as a ..
13 Aug OOH | Omnichannel Marketing Strategies | Digital Marketing
elyts 0 1320
In today’s fast-paced, digitally connected world, Omnichannel Marketing has emerged as a vital approach for brands seeking to deliver consistent, personalized experiences across all customer touchpoin..
11 Aug Advertising Agencies | Pitch | Win Big Accounts | Digital | Elyts
elyts 0 57
In the fast-paced world of advertising, landing a big account can transform an agency’s trajectory. Behind every headline-grabbing win lies a meticulous process—one that blends creativity, strategy, a..
11 Aug Boutique Advertising Agencies | Win Big Clients | Digital | Elyts
elyts 0 1377
In the fast-paced world of advertising, bigger isn’t always better. Boutique advertising agencies—once seen as niche players—are now attracting big-name clients, often winning them over from larger, m..
09 Aug Full Service Advertising Agencies | Digital Marketing | Elyts
elyts 0 1362
In today’s hyper-competitive digital landscape, brands are rethinking how they manage their marketing operations. While many once favored building internal marketing teams, there’s a noticeable shift ..
05 Aug Optimizing | Ad Film | Performance Marketing Campaigns | Digital
elyts 0 1240
In today's results-driven advertising landscape, performance marketing has emerged as a game-changer—placing accountability, ROI, and measurable results at the forefront. While traditional ad films fo..
05 Aug TV | YouTube | Instagram | Ad Film Debut | Digital Marketing
elyts 0 1244
In today’s fragmented media landscape, advertisers are constantly faced with a crucial question: where should your ad film debut? With multiple platforms catering to varied audiences, choosing between..
04 Aug Hyperlocal Targeting | Outdoor Advertising | Digital Marketing
elyts 0 1332
In today’s fast-paced, digitally connected world, outdoor advertising remains a powerful medium to capture consumer attention. However, with rising competition and consumer expectations, brands need t..
04 Aug Integrating OOH | Social Media | Maximum Brand Impact | Digitally
elyts 0 1644
In today’s hyperconnected world, consumers experience brands across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone channel, has evolved into a powerful driver of online engage..
26 Jul Psychology | Behind Effective | Outdoor Advertising | Digitally
elyts 0 1325
Outdoor advertising, or Out-of-Home (OOH) advertising, remains one of the most powerful ways to influence consumer behavior in the real world. But what makes certain billboards, hoardings, and transit..
26 Jul Luxury Brands | OOH | High End Labels | Digital Marketing | Elyts
elyts 0 1612
In a digital-first era where every brand chases online impressions and clicks, luxury labels continue to bet big on something more timeless: Out-of-Home (OOH) advertising. From towering billboards in ..
25 Jul OOH Advertising | Building Brand Trust | Recall | Digital | Elyts
elyts 0 739
In an age dominated by digital noise and fleeting online impressions, Out-of-Home (OOH) advertising stands tall—literally and figuratively—as a powerful tool for brands seeking to build lasting trust ..
24 Jul Agencies | Build Brand Identity | Digital Marketing | Elyts
elyts 0 1201
In the fast-evolving world of branding, 2025 has marked a turning point where agencies are blending creativity with cutting-edge technology to craft unique brand identities. With saturated markets and..
24 Jul Boutique Advertising Agencies | Gaining Popularity | Digitally
elyts 0 353
In 2025, the advertising landscape is undergoing a significant transformation, and one of the most noticeable shifts is the rise in popularity of boutique advertising agencies. While large full-servic..
21 Jul Integrate | Brand Identity | Seamlessly | Ad Films | Digitally
elyts 0 383
In today’s hyper-competitive market, where brands fight for every second of consumer attention, ad films are not just commercials—they are storytelling tools. But no matter how visually stunning or em..
17 Jul Sponsorship | Sports Media | ROI Metrics | Digital Marketing
elyts 0 1373
In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..
15 Jul Brand Safety | Mainline Media | Reliable Than Digital | Elyts
elyts 0 281
In an era dominated by digital impressions and programmatic ad placements, brand safety has emerged as a top concern for marketers. With rising instances of ads appearing alongside inappropriate, cont..
15 Jul Tier-2 | Tier-3 Brands | Returning | Mainline Media | Digitally
elyts 0 181
In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..
08 Jul Ad Agencies | Using Data Analytics | Digital Marketing | Elyts
elyts 0 192
In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..
08 Jul Creative Strategy | Media Strategy | Digital Marketing | Elyts
elyts 0 156
In the dynamic world of advertising, strategy is everything. Behind every viral campaign or impactful brand message is a well-oiled mechanism involving creative strategy and media strategy. While both..
04 Jul Top 10 Mistakes | Avoid During | Ad Film Production | Digitally
elyts 0 151
In the competitive world of brand storytelling, ad film production can either elevate your business or dilute your message. A well-executed ad film can spark emotional connections, drive sales, and el..
02 Jul Budgeting | Mainline Media | Outdoor Media | Digital Marketing
elyts 0 304
As brands prepare their marketing strategies for 2025, a crucial question resurfaces: How much should you allocate for mainline media? Despite the digital boom, traditional channels like television, r..
30 Jun Mainline Media | Digital Ads | Drives Better ROI Today | Elyts
elyts 0 298
In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..
30 Jun Right Mall | Advertising Campaign | Marketing Strategy | Digital
elyts 0 286
Shopping malls have evolved from just retail hubs into powerful advertising arenas. With high footfall, extended dwell times, and varied consumer segments, malls offer a dynamic environment for brand ..
27 Jun Integrate | OOH Media | 360-Degree | Marketing Strategy | Digital
elyts 0 564
In an age dominated by digital engagement and omnichannel branding, Out-of-Home (OOH) media is no longer just a static billboard on the highway—it’s a powerful component of a 360-degree marketing stra..
26 Jun Measure | Effectiveness | OOH Campaign | Digital Marketing | Elyts
elyts 0 571
Out-of-Home (OOH) advertising continues to evolve in 2025, blending creativity with technology to reach target audiences in the real world. However, with increasing investment in OOH, brands need prec..
25 Jun Top Brands Scaled | Right Ad Agency Partner | Digital Marketing
elyts 0 215
In today’s hyper-competitive market, having a great product or service is only half the battle. For many top brands, the real game-changer has been choosing the right advertising agency partner—a move..
25 Jun 5 Signs | Time to Switch | Advertising Agency | Digital Marketing
elyts 0 192
Your advertising agency is meant to be your partner in growth, creativity, and performance. But if your campaigns are falling flat, communication feels strained, or ROI is slipping, it may be time to ..
25 Jun Ad Agencies | Collaborate | Influencers | Maximum Reach | Digital
elyts 0 285
In today's digital-first world, influencer marketing has become a powerful tool for brands aiming to connect with target audiences authentically. Advertising agencies have quickly adapted, forming str..
24 Jun Small Businesses | Local Advertising Agencies | Digitally | Elyts
elyts 0 174
In today’s hyper-competitive market, small businesses face the constant challenge of making their presence felt amidst a sea of larger, better-funded competitors. One of the most strategic moves a sma..
24 Jun In House Marketing | Hiring | Advertising Agency | Digitally
elyts 0 259
In the ever-evolving world of marketing, businesses constantly face the crucial decision: should they build an in-house marketing team or hire an external advertising agency? Each approach has its uni..
24 Jun Creative Advertising Agencies | Building Brand Identity | Digital
elyts 0 193
In today’s competitive marketplace, where consumers are bombarded with messages from every direction, a strong brand identity is not a luxury—it’s a necessity. While products can be similar, it is the..
24 Jun Digital | Traditional Advertising Agencies | Marketing | Elyts
elyts 0 257
In today’s ever-evolving marketing landscape, businesses are constantly weighing the pros and cons of digital vs traditional advertising agencies. The main question most brands ask is simple yet criti..
21 Jun Ad Films | Digital Ads | Marketing Strategy | Elyts Branding
elyts 0 192
In the ever-evolving world of advertising, 2025 marks a pivotal moment where brands must carefully weigh the impact of traditional ad films against the power of digital ads. With consumer behavior shi..
18 Jun Radio | Mainline Media | Underrated but Effective | Digitally
elyts 0 217
In the age of digital dominance, where social media and online ads often steal the limelight, radio remains a quietly powerful force in the realm of mainline media. Despite being one of the oldest bro..
07 Jun House | Agency | Pros | Cons | Outsourcing | Digital Marketing
elyts 0 267
In today's competitive marketing landscape, businesses face a crucial decision when planning their advertising strategies: should they manage campaigns in-house or outsource them to an advertising age..
06 Jun Cost | Creativity | Budgeting Smartly | Ad Films | Digitally
elyts 0 228
In the fast-evolving world of advertising, brands often face a critical dilemma: How can you produce a high-impact ad film without draining your marketing budget? Balancing creativity with cost-effect..
06 Jun Right Production | Brand Ad Film | Digital Marketing | Elyts
elyts 0 200
In today’s hyper-visual and attention-driven marketplace, a well-crafted ad film can be a game-changer for your brand. Whether it’s a high-impact commercial or a story-led digital campaign, the succes..
05 Jun Women's Sports Media | Brand Sponsorship | Digital Marketing
elyts 0 280
The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..
04 Jun Integrating Mainline Media | Digital Media | Omnichannel Formula
elyts 0 241
In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..
04 Jun TV | Print | Mainline Media | Digital Marketing | Elyts Branding
elyts 0 267
In a digital-first world, mainline media like TV and Print still command considerable attention and budgets. But in 2025, brands are laser-focused on ROI—Return on Investment—more than ever. So, the p..
03 Jun Mall Advertising | D2C Brands | A New Growth Strategy | Digitally
elyts 0 322
In the fast-paced world of direct-to-consumer (D2C) brands, standing out in a saturated digital space is becoming increasingly challenging. While online marketing channels like social media, influence..
Showing 1 to 60 of 298 (5 Pages)