Elyts Knowledge Center - Marketing Strategy RSS Feed
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Ad films are more than just short video commercials; they are powerful storytelling tools that can transform brands into memorable experiences. At the heart of every impactful ad film lies a well-craf..
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Ad films are not just short videos—they are powerful brand storytellers that can influence emotions, trigger memories, and inspire consumer action. While viewers only see the final 30-second clip, the..
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Mainline media, which includes traditional advertising channels such as television, radio, newspapers, and magazines, continues to play a pivotal role in influencing consumer buying behavior even in t..
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In today’s hyper-digital marketing world, storytelling has emerged as the backbone of successful brand campaigns. While digital platforms offer personalization and quick reach, mainline media—such as ..
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In today’s competitive business environment, every brand is focused on maximizing Return on Investment (ROI) from its marketing spend. The debate between building an in-house marketing team versus hir..
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Out-of-Home (OOH) media has long been one of the most powerful forms of advertising, shaping consumer behavior in ways that are both conscious and subconscious. Unlike digital ads that can be skipped ..
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In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..
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In the competitive world of advertising, every second of an ad film counts. While visuals often grab the spotlight, it’s music and sound design that breathe life into the story, evoking emotions and c..
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Ad films have long been one of the most powerful tools for brands to capture attention, communicate value, and influence consumer behavior. But creating an impactful advertisement isn’t just about pre..
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In today’s fast-paced digital world, brands are in a constant race to capture consumer attention. Among all advertising elements, visuals play the most powerful role in influencing emotions, decisions..
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In today’s fast-evolving media landscape, businesses still rely heavily on mainline media—Print, Television, and Radio—to connect with mass audiences. Despite the rise of digital platforms, these trad..
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In today’s fast-paced digital landscape, advertising has evolved beyond traditional boundaries. With social media, programmatic ads, and influencer marketing capturing much of the spotlight, many beli..
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In today’s data-driven marketing landscape, clients demand more than just creative ideas — they want measurable proof of performance. Agencies that can effectively showcase the return on investment (R..
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In today’s competitive landscape, B2B marketing is evolving beyond traditional lead generation and one-size-fits-all campaigns. Modern decision-makers expect experiences that are as personalized and e..
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The digital advertising ecosystem is undergoing a seismic shift. With the phasing out of third-party cookies by major browsers and heightened global data privacy regulations, agencies are being forced..
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In the competitive world of advertising, creativity isn’t
just about producing visually stunning ad films—it’s a powerful driver of
measurable brand growth. Brands that invest in storytelling, emotion..
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In today’s competitive advertising world, where audiences
are bombarded with countless messages daily, storytelling in ad films has
emerged as one of the most powerful tools for brands. Instead of foc..
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In today’s rapidly evolving marketing landscape, brands face
an important challenge — choosing the right mix of Mainline Media and Digital
Media. While digital platforms dominate conversations, tradit..
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In today’s competitive retail and brand marketing landscape,
a multi-channel campaign is no longer optional—it’s essential. Among the
wide variety of advertising platforms, mall media stands out as a
..
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In today’s fast-paced, digitally connected world, Omnichannel
Marketing has emerged as a vital approach for brands seeking to deliver
consistent, personalized experiences across all customer touchpoin..
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In the fast-paced world of advertising, landing a big
account can transform an agency’s trajectory. Behind every headline-grabbing
win lies a meticulous process—one that blends creativity, strategy, a..
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In the fast-paced world of advertising, bigger isn’t always
better. Boutique advertising agencies—once seen as niche players—are now
attracting big-name clients, often winning them over from larger, m..
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In today’s hyper-competitive digital landscape, brands are
rethinking how they manage their marketing operations. While many once favored
building internal marketing teams, there’s a noticeable shift ..
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In today's results-driven advertising landscape, performance
marketing has emerged as a game-changer—placing accountability, ROI, and
measurable results at the forefront. While traditional ad films fo..
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In today’s fragmented media landscape, advertisers are
constantly faced with a crucial question: where should your ad film debut?
With multiple platforms catering to varied audiences, choosing between..
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In today’s fast-paced, digitally connected world, outdoor
advertising remains a powerful medium to capture consumer attention. However,
with rising competition and consumer expectations, brands need t..
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In today’s hyperconnected world, consumers experience brands
across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone
channel, has evolved into a powerful driver of online engage..
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Outdoor advertising, or Out-of-Home (OOH) advertising,
remains one of the most powerful ways to influence consumer behavior in the
real world. But what makes certain billboards, hoardings, and transit..
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In a digital-first era where every brand chases online
impressions and clicks, luxury labels continue to bet big on something more
timeless: Out-of-Home (OOH) advertising. From towering billboards in ..
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In an age dominated by digital noise and fleeting online
impressions, Out-of-Home (OOH) advertising stands tall—literally and
figuratively—as a powerful tool for brands seeking to build lasting trust ..
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In the fast-evolving world of branding, 2025 has marked a
turning point where agencies are blending creativity with cutting-edge
technology to craft unique brand identities. With saturated markets and..
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In 2025, the advertising landscape is undergoing a
significant transformation, and one of the most noticeable shifts is the rise
in popularity of boutique advertising agencies. While large full-servic..
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In today’s hyper-competitive market, where brands fight for
every second of consumer attention, ad films are not just
commercials—they are storytelling tools. But no matter how visually stunning or
em..
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In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
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In the ever-evolving marketing landscape of India, Tier-2
and Tier-3 brands are making a decisive return to mainline advertising,
breaking away from the earlier digital-only strategy. While digital ma..
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In 2025, the advertising landscape is driven by two powerful
forces: data analytics and consumer psychology. Together, these
tools are helping advertising agencies decode human behavior and deliver
pe..
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In the dynamic world of advertising, strategy is everything.
Behind every viral campaign or impactful brand message is a well-oiled
mechanism involving creative strategy and media strategy. While
both..
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In the competitive world of brand storytelling, ad film
production can either elevate your business or dilute your message. A
well-executed ad film can spark emotional connections, drive sales, and el..
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As brands prepare their marketing strategies for 2025, a
crucial question resurfaces: How much should you allocate for mainline
media? Despite the digital boom, traditional channels like television,
r..
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In today’s evolving marketing landscape, advertisers are
constantly faced with the pivotal question: Mainline Media or Digital
Ads—what delivers better ROI? As consumer behavior shifts and technology
..
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Shopping malls have evolved from just retail hubs into
powerful advertising arenas. With high footfall, extended dwell times, and
varied consumer segments, malls offer a dynamic environment for brand
..
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In an age dominated by digital engagement and omnichannel
branding, Out-of-Home (OOH) media is no longer just a static billboard
on the highway—it’s a powerful component of a 360-degree marketing stra..
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Out-of-Home (OOH) advertising continues to evolve in 2025,
blending creativity with technology to reach target audiences in the real
world. However, with increasing investment in OOH, brands need prec..
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In today’s hyper-competitive market, having a great product
or service is only half the battle. For many top brands, the real game-changer
has been choosing the right advertising agency partner—a move..
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Your advertising agency is meant to be your partner in
growth, creativity, and performance. But if your campaigns are falling flat,
communication feels strained, or ROI is slipping, it may be time to ..
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In today's digital-first world, influencer marketing has
become a powerful tool for brands aiming to connect with target audiences
authentically. Advertising agencies have quickly adapted, forming str..
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In today’s hyper-competitive market, small businesses face
the constant challenge of making their presence felt amidst a sea of larger,
better-funded competitors. One of the most strategic moves a sma..
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In the ever-evolving world of marketing, businesses
constantly face the crucial decision: should they build an in-house
marketing team or hire an external advertising agency? Each approach
has its uni..
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In today’s competitive marketplace, where consumers are bombarded with messages
from every direction, a strong brand identity is not a luxury—it’s a necessity.
While products can be similar, it is the..
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In today’s ever-evolving marketing landscape, businesses are
constantly weighing the pros and cons of digital vs traditional advertising
agencies. The main question most brands ask is simple yet criti..
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In the ever-evolving world of advertising, 2025 marks a
pivotal moment where brands must carefully weigh the impact of traditional ad
films against the power of digital ads. With consumer behavior shi..
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In the age of digital dominance, where social media and
online ads often steal the limelight, radio remains a quietly powerful force in
the realm of mainline media. Despite being one of the oldest bro..
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In today's competitive marketing landscape, businesses face a crucial decision
when planning their advertising strategies: should they manage campaigns
in-house or outsource them to an advertising age..
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In the fast-evolving world of advertising, brands often face
a critical dilemma: How can you produce a high-impact ad film without
draining your marketing budget? Balancing creativity with
cost-effect..
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In today’s hyper-visual and attention-driven marketplace, a
well-crafted ad film can be a game-changer for your brand. Whether it’s a
high-impact commercial or a story-led digital campaign, the succes..
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The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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In the rapidly evolving marketing landscape, brands are no
longer relying solely on traditional or digital channels—they're fusing the
best of both worlds. Integrating mainline media (like television,..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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In the fast-paced world of direct-to-consumer (D2C) brands,
standing out in a saturated digital space is becoming increasingly challenging.
While online marketing channels like social media, influence..