Elyts Knowledge Center - Mall Advertising Trends RSS Feed

As consumer awareness around environmental issues grows, brands are under increasing pressure to adopt sustainable practices in every aspect of their marketing. Mall media advertising—once dominated b..

Malls are not just centers for commerce—they're psychological playgrounds where brands can shape consumer behavior in subtle but powerful ways. Every media placement in a mall—from digital screens to ..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..

In today’s fast-paced and tech-driven world, shopping malls face an ever-growing need to stay competitive and relevant to their audiences. As consumer preferences shift and retail landscapes evolve, m..