Elyts Knowledge Center - Mainline advertising RSS Feed

As brands increasingly prioritize corporate social responsibility, sustainability in mainline advertising is emerging as a vital strategy. Both print and broadcast media, which have traditionally reli..

In an era dominated by digital noise and fragmented consumer attention, mainline media continues to be a powerful force in driving large-scale brand impact. Traditional channels such as television, ra..

In the ever-evolving world of advertising, mainline media campaigns are undergoing a massive transformation thanks to the integration of Artificial Intelligence (AI) and data analytics. Traditional ap..

In today’s fast-evolving marketing landscape, the art of storytelling remains one of the most powerful tools in mainline advertising. Despite the rise of digital media, traditional advertising channel..

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

In today’s hyperconnected world, consumers interact with brands across multiple touchpoints—TV ads, social media, billboards, search engines, websites, and more. To stand out, brands can no longer rel..

In today’s hyper-connected world, consumers don’t just stick to one screen or platform. They scroll social media during commercial breaks, Google products they see in TV ads, and click on links shared..