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In a country as diverse as India, one-size-fits-all advertising rarely delivers optimal results. While national campaigns build broad awareness, regional mainline media channels play a crucial role in..

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

In today’s competitive advertising landscape, brands are under immense pressure to maximize the impact of their marketing budgets. While digital channels have taken center stage, mainline media—such a..

In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..