Elyts Knowledge Center - Mainline Advertising RSS Feed

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..

In today’s hyperconnected world, consumers interact with brands across multiple touchpoints—TV ads, social media, billboards, search engines, websites, and more. To stand out, brands can no longer rel..

In today’s hyper-connected world, consumers don’t just stick to one screen or platform. They scroll social media during commercial breaks, Google products they see in TV ads, and click on links shared..