Elyts Knowledge Center - Location-Based Targeting RSS Feed

In an era where consumer attention is fragmented across digital and physical spaces, mall advertising is undergoing a transformative shift. Brands are no longer relying on guesswork; instead, they are..

In 2025, as malls evolve into data-rich marketing ecosystems, location-based targeting has emerged as a game-changer in mall advertising. With shoppers constantly connected through mobile devices and ..

Out-of-home (OOH) advertising is one of the most effective and dynamic forms of media, allowing brands to reach consumers in public spaces through billboards, transit ads, digital displays, and more. ..