Elyts Knowledge Center - Influencer marketing RSS Feed

Retail advertising is undergoing a powerful transformation. As consumers become more experience-driven and digitally influenced, brands are seeking innovative ways to connect with shoppers beyond trad..

In today’s digital landscape, consumers crave authenticity more than ever. They want to connect with brands that reflect their values and resonate on a personal level. This is where influencer marketi..

Influencer marketing has undergone a massive transformation over the past decade. What began as simple brand shout-outs on Instagram has now evolved into a multi-billion-dollar industry powered by new..

In 2025, the digital marketing landscape has taken a major shift, with brands moving away from high-budget celebrity endorsements and focusing instead on micro-influencers—creators with smaller but hi..

Social commerce is reshaping the eCommerce landscape in 2025 as shoppers increasingly prefer buying products directly from social media apps. Platforms like Instagram, Facebook, and TikTok have evolve..

In today’s hyper-connected world, celebrity athletes are more than just sports icons—they are global influencers who shape media trends, redefine branding, and drive fan engagement across every digita..

In 2025, brand storytelling has entered a new era—one where influencers are not just endorsers but central characters in ad films. As consumer behavior shifts toward authenticity, relatability, and cr..

In today’s hyper-connected digital world, consumers trust people more than traditional ads. This shift in behavior has made influencer marketing one of the most powerful tools for brand growth. Advert..

The advertising industry is entering one of its most transformative phases in 2025. With rapid advancements in AI, shifting consumer behavior, and the rise of immersive technologies, advertising agenc..

In today’s digital-first marketplace, consumers trust people more than logos. This shift has made influencer partnerships one of the most effective strategies for brands looking to build authority, cr..

In today’s digital world, social media has become the backbone of brand identity. Platforms like Instagram, LinkedIn, and TikTok are more than just social networks — they are storytelling tools that s..

In 2025, digital branding is entering a new era shaped by advanced technology, consumer personalization, and immersive digital experiences. Brands are no longer defined just by their logos or slogans ..

In the digital era, sports marketing has evolved far beyond TV commercials and stadium billboards. Today, influencer marketing in sports media has become one of the most powerful tools to engage fans ..

Celebrity endorsements have been a cornerstone of advertising for decades. From glamorous print campaigns to iconic television commercials, brands have long relied on star power to capture consumer at..

In the digital era, sports celebrities are no longer just athletes; they are powerful global influencers shaping trends, culture, and consumer behavior. With massive followings and authentic fan engag..

In today’s dynamic advertising landscape, brands are no longer relying on a single communication channel to influence consumers. Instead, they are blending new-age influencer marketing with traditiona..

In today’s competitive retail environment, brands are constantly seeking innovative ways to capture consumer attention and drive engagement. One of the most powerful approaches emerging in 2025 is the..

In the digital age, the relationship between sports media and marketing has undergone a seismic shift. Traditional advertising methods are no longer the sole drivers of fan engagement. Instead, influe..

In today’s fast-evolving marketing landscape, influencer partnerships have emerged as a critical element of advertising agency strategies. With social media platforms shaping consumer behavior, brands..

In today’s digital-first world, social media has evolved from a space for personal connections into one of the most powerful platforms for brand-consumer interactions. Social media advertising agencie..

The advertising world is evolving at lightning speed, driven by technology, changing consumer behaviors, and new media platforms. For brands to stay competitive, partnering with advertising agencies t..

In today’s fast-evolving digital landscape, sports influencers have emerged as powerful catalysts for media marketing campaigns. With millions of followers across social media platforms, professional ..

In today’s fast-evolving marketing landscape, brands face an important question: should they invest in traditional ad films or leverage influencer creatives? Both strategies offer unique advantages, b..

In the ever-changing advertising world, brands constantly look for ways to grab consumer attention and build credibility. Celebrity endorsements have long been one of the most powerful tools in ad fil..

In today’s dynamic marketing world, brands face a crucial question: Should they invest in high-production ad films or leverage influencer-driven creatives? Both strategies hold immense potential, but ..

In today’s fast-paced digital ecosystem, the lines between traditional advertising and digital marketing are blurring. Consumers no longer engage with brands solely through television commercials or p..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In today’s dynamic marketing landscape, brands are constantly seeking innovative ways to capture audience attention. While influencer marketing has dominated the digital space in recent years, Out-of-..

In today’s hyper-connected digital world, traditional advertising alone is no longer enough to capture consumer attention. Modern advertising agencies are increasingly turning to influencer marketing ..

The advertising world has always thrived on change, but 2025 marks a turning point where technology, consumer behavior, and market dynamics are redefining the very essence of agencies. Traditional mod..

In today’s fast-evolving digital landscape, brands are constantly seeking innovative ways to capture audience attention. One of the most powerful strategies reshaping modern advertising is the fusion ..

In the digital age, influencer marketing has become one of the most powerful tools for brands to connect with audiences. While influencers once primarily came from entertainment, fashion, or lifestyle..

In today’s competitive landscape, marketing success no longer depends on a single platform. Brands that achieve the strongest impact are those that integrate traditional advertising with modern digita..

In today’s digital-first landscape, consumers crave authenticity more than ever. They are not only engaging with branded campaigns but also seeking content that feels real, relatable, and community-dr..

In today’s digital landscape, consumers crave authenticity more than ever. Gone are the days when celebrity endorsements alone could guarantee trust and conversions. The modern audience—especially Gen..

In the ever-evolving world of advertising, celebrity endorsements have been a long-standing strategy for brands to gain attention, trust, and instant recognition. From film stars and athletes to influ..

In today’s saturated advertising landscape, relying solely on either traditional media or digital marketing is no longer enough. Brands that aim for maximum reach and engagement need to leverage the s..

In the fast-paced digital marketing world, modern advertising agencies are no longer confined to traditional media strategies. One of the most transformative trends reshaping the industry is the strat..

In today’s hyperconnected world, consumers experience brands across multiple touchpoints. Out-of-Home (OOH) advertising, once a stand-alone channel, has evolved into a powerful driver of online engage..

In today's fast-paced digital era, influencer marketing has emerged as one of the most powerful tools in the arsenal of modern advertising agencies. With the rise of social media and content creators,..

As we step into 2025, the advertising industry continues to evolve at lightning speed. Technological advancements, shifting consumer behaviors, and global digitalization are reshaping how advertising ..

In today's dynamic marketing landscape, influencers are playing an increasingly pivotal role in shaping the creative direction of ad films. With the rise of social media and content-driven marketing s..

In today's digital landscape, a captivating ad film has the potential to spark conversations, drive engagement, and even go viral across social media platforms. But going viral isn’t just about luck —..

In today’s fast-evolving sports media landscape, traditional advertising isn’t enough. Audiences crave authenticity, connection, and relatability. Enter influencers and athletes—powerful partners who ..

In today's digital-first world, influencer marketing has become a powerful tool for brands aiming to connect with target audiences authentically. Advertising agencies have quickly adapted, forming str..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

The advertising world is evolving at a breakneck pace, and ad film production is right at the center of this revolution. In 2025, marketers and creatives are embracing tech-forward storytelling, immer..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

In today’s fast-evolving digital landscape, advertising agencies are constantly exploring innovative strategies to connect brands with their target audiences. One of the most impactful trends reshapin..

In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..

The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..

In the ever-evolving digital marketing landscape, sports influencers have emerged as some of the most impactful voices in brand collaborations. As 2025 unfolds, their role is no longer limited to just..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

In today’s saturated market, standing out is no longer optional—it’s survival. This case study reveals how a forward-thinking ad agency engineered a 300% sales increase for a mid-tier consumer brand u..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

In today’s hyper-connected world, sports media stands out as a powerful platform for brands to amplify visibility and create deep consumer connections. With millions of fans tuning in to watch their f..

In the fast-paced world of sports, media campaigns hold the power to turn games into global events and athletes into icons. With millions of passionate fans and ever-growing digital platforms, sports ..

In today’s highly competitive sports media landscape, athlete endorsements play a pivotal role in shaping marketing strategies for brands worldwide. The fusion of sports and advertising has never been..

In 2025, sports media continues to be a powerhouse for brand engagement, offering unparalleled access to passionate, loyal, and highly active audiences. As fan behavior evolves with digital trends and..