Elyts Knowledge Center - Indian Sports Fans RSS Feed

India's sports media landscape is undergoing a seismic shift, and nowhere is this more evident than in the burgeoning "Bharat" market—the collective term for Tier 2, Tier 3, and rural regions of India..

In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..