Elyts Knowledge Center - Indian Brands RSS Feed

India’s advertising industry has always been a hub of innovation, emotion, and storytelling. Over the decades, a few ad films have gone beyond selling products — they’ve connected deeply with audience..

In an era where digital platforms dominate marketing discussions, mainline media—comprising television, print, radio, and outdoor—continues to play a crucial role in brand building and mass communicat..

In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..