Elyts Knowledge Center - Indian Advertising RSS Feed

India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..

The Indian advertising landscape is evolving at a rapid pace in 2025, with creativity, technology, and data-driven strategies redefining how brands connect with consumers. From traditional TVCs to dig..

In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..

India’s outdoor advertising industry is undergoing a seismic shift, driven by the surge of Digital Out-of-Home (DOOH) advertising. While traditional billboards and hoardings still dominate, the growin..

In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..

India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..

In recent years, the Indian advertising industry has witnessed a significant shift. The focus has expanded beyond the mainstream national media to embrace regional language media as a powerful tool fo..