Elyts Knowledge Center - India marketing RSS Feed

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..

India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..

Mall media has emerged as one of the most effective advertising channels in recent years, offering brands a unique opportunity to engage with consumers in a highly captive environment. From digital sc..

In today’s competitive business landscape, effective public relations (PR) and digital marketing strategies are crucial for brand success. Companies in Chennai and Pune are increasingly turning to pro..

Siliguri, a vibrant city nestled in the foothills of the Eastern Himalayas, has long been known as the gateway to Northeast India. Its strategic location, rich cultural heritage, and growing infrastru..