Elyts Knowledge Center - India Advertising Trends RSS Feed

In the evolving world of outdoor advertising, transit media has emerged as one of the most impactful, cost-effective, and high-visibility formats in 2025. From fully wrapped metro trains to branded ca..

Out-of-Home (OOH) advertising continues to prove its unmatched power in driving mass visibility and engagement. In 2025, several creative OOH campaigns didn’t just catch eyeballs—they captured imagina..

As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..