Elyts Knowledge Center - In-Mall Campaigns RSS Feed

In today’s competitive retail landscape, brands are constantly looking for innovative ways to stand out in consumers’ minds. One powerful strategy gaining momentum is interactive mall media campaigns—..

In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..

Mall media campaigns have evolved far beyond banners and kiosks — they are now strategic tools rooted deeply in consumer psychology. Understanding how people think, feel, and behave in a shopping envi..

Mall media has evolved into one of the most impactful advertising platforms for brands seeking high consumer engagement and sales conversion. With a captive audience in a buying mindset, malls offer u..