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Elyts Knowledge Center - IMC Strategy RSS Feed

25 Feb Integrated Marketing Communications | Advertising Agencies
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In today’s hyperconnected digital landscape, brands cannot rely on a single marketing channel to reach their audience. Consumers interact with businesses through websites, social media, search engines..
19 Feb Mainline Media Planning GRPs | TRPs | Reach & Frequency Explained
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In the world of mainline media advertising, success doesn’t happen by chance — it is carefully engineered through strategic media planning. Whether you are running campaigns on television, radio, or p..
18 Feb The Role of Mainline Media in Integrated Marketing Communication
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In today’s fragmented media environment, brands interact with consumers across dozens of touchpoints — digital platforms, social media, influencers, retail spaces, and more. Yet, despite the rapid evo..
11 Apr Integrated Marketing | Communications | Brand Growth | Digitally
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In today’s highly competitive marketplace, brand growth requires more than just great products or services. It demands consistency, clarity, and connection across all customer touchpoints. This is whe..
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