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The post-pandemic landscape has rewritten marketing playbooks across industries. While digital platforms witnessed an unprecedented boom during lockdowns, mainline media—television, print, outdoor, ra..

In today’s marketing landscape, the boundary between traditional and digital media continues to blur. While mainline media—like television, print, and outdoor advertising—still commands mass reach and..

In the era of smartphones, streaming platforms, and endless scrolling, it’s easy to assume that mainline media—traditional channels like television, radio, newspapers, and magazines—has lost its relev..