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In 2025, mall advertising in India has evolved from being just a branding strategy to a high-performance media investment. With increasing footfalls, digital integrations, and data-backed targeting, s..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

In a digitally dominated age, mainline media—which includes television, radio, print, and outdoor advertising—still holds immense power to build brand credibility, drive mass awareness, and deliver su..

In 2025, mall advertising has solidified its place as one of the most effective marketing strategies for brands looking to engage consumers. With the resurgence of in-person shopping experiences and a..