Elyts Knowledge Center - Gender Equality in Sports RSS Feed

The global sports media landscape is undergoing a significant transformation, and at the forefront of this evolution are women’s leagues. Once sidelined by limited coverage and lower commercial intere..

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

In recent years, women’s sports have witnessed a remarkable surge in popularity, driving increased media coverage, fan engagement, and commercial investments. As brands recognize the untapped potentia..