Elyts Knowledge Center - Gen Z Marketing RSS Feed

Gen Z shoppers are redefining the retail landscape. Born between the late 1990s and early 2010s, this digitally native generation expects immersive, authentic, and interactive brand experiences—even i..

In a world dominated by digital screens, it may be surprising that Radio FM advertising is experiencing a powerful resurgence—especially among Gen Z. This demographic, often assumed to be fully digita..

Mall media has emerged as a powerful advertising channel for brands aiming to connect with Millennial and Gen Z audiences—two consumer groups known for their digital-first behavior, short attention sp..

In today’s fast-evolving digital landscape, connecting with Gen Z requires more than flashy campaigns or viral content. Born between the mid-1990s and early 2010s, Gen Z is savvy, socially aware, and ..

Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..

In today’s digital-first world, storytelling has become one of the most powerful tools in advertising. Gen Z and Millennials—two of the most influential consumer groups—are not just looking for produc..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

In today’s fast-evolving sports media landscape, traditional advertising isn’t enough. Audiences crave authenticity, connection, and relatability. Enter influencers and athletes—powerful partners who ..

Mall media has undergone a digital transformation, making it a prime advertising channel for reaching Gen Z and Millennials in 2025. These younger demographics are tech-savvy, experience-driven, and s..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

In today’s fast-paced digital world, businesses are constantly on the lookout for effective strategies to connect with younger generations. For advertisers aiming to target Gen Z and Millennial consum..

In the fast-evolving digital world, few sectors have grown as explosively as esports. What was once a niche hobby has now become a global phenomenon with millions of engaged fans, massive tournaments,..

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

The world of sports advertising has long been dominated by traditional industries, such as football, basketball, and other mainstream sports. However, in recent years, a new and exciting frontier has ..

In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to engage their audiences. One such opportunity that has surged in popularity is the world ..