Elyts Knowledge Center - Gen Z Audience RSS Feed

The global sports media industry is undergoing a dramatic transformation — and at the center of this shift is esports. Once considered a niche gaming subculture, esports has evolved into a billion-dol..

In recent years, e-sports has transcended its origins as a niche gaming culture to become a global phenomenon, drawing millions of viewers and generating billions in revenue. With this meteoric rise, ..