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Elyts Knowledge Center - Gen Z RSS Feed

29 Jul Print Media's New Identity | Magazines | Newspapers | Digitally
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In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..
28 Jul Targeting Gen Z Shoppers | Immersive Mall Media | Digital | Elyts
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In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..
17 Jul Leveraging Influencers | Athletes  | Sports Media | Digitally
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In today’s fast-evolving sports media landscape, traditional advertising isn’t enough. Audiences crave authenticity, connection, and relatability. Enter influencers and athletes—powerful partners who ..
16 Jul Gen Z Prefers | Highlights Over Full Matches | Digitally | Elyts
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In an era where every second counts, Gen Z—those born roughly between 1997 and 2012—are rewriting the rules of sports content consumption. While older generations often devoted hours to watching full-..
13 Jul Target Gen Z | Millennials | Mall Media | Digitally | Elyts
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Mall media has undergone a digital transformation, making it a prime advertising channel for reaching Gen Z and Millennials in 2025. These younger demographics are tech-savvy, experience-driven, and s..
20 Jun Sponsorship Trends | Sports Media | Digital Marketing | Elyts
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In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..
19 Jun Gen Z | Consume Sports Media | Digital Marketing | Elyts Branding
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The sports media landscape is undergoing a seismic shift — and leading the charge is Generation Z. Born between the mid-1990s and early 2010s, Gen Z is reshaping how, where, and why we consume sport..
05 Jun Esports | Gaming Streams | Sports Media Buying | Digital | Elyts
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In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..
21 May Sports Media | Delivers High ROI | Brands Targeting | Digitally
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In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
14 May Effectively | Reach Gen Z | Millennial Audiences | Digitally
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In today’s fast-paced digital world, businesses are constantly on the lookout for effective strategies to connect with younger generations. For advertisers aiming to target Gen Z and Millennial consum..
07 May Sports Media | Best Platform | Youth Focused Brands | Digitally
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In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..
05 May Target Gen Z | Millennials | Sports Media Platforms | Digitally
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In today’s digital world, the ability to connect with Gen Z and Millennials is crucial for brands looking to build long-lasting relationships with the next generation of consumers. These age groups ha..
14 Apr Unlocking Esports Audiences | Gaming Arena | Digitally | Elyts
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In the fast-evolving digital world, few sectors have grown as explosively as esports. What was once a niche hobby has now become a global phenomenon with millions of engaged fans, massive tournaments,..
08 Apr Unlocking Esports Audiences | Top Brands | Gaming Arena | Digital
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The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..
01 Mar Brands | Investing | eSports Sponsorships | Digital Marketing
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The world of eSports has evolved from a niche community into a global phenomenon, attracting millions of viewers and billions in revenue. As competitive gaming gains mainstream recognition, brands are..
01 Feb Esports Sponsorship | Sport | Global Audience | Digital marketing
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The world of sports advertising has long been dominated by traditional industries, such as football, basketball, and other mainstream sports. However, in recent years, a new and exciting frontier has ..
25 Jan Fantasy Leagues | Transform | Digital Marketing | Elyts Branding
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In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to engage their audiences. One such opportunity that has surged in popularity is the world ..
11 Jan E-Sports Advertising | Innovative Ad Formats | Digital Marketing
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In recent years, e-sports has transcended its origins as a niche gaming culture to become a global phenomenon, drawing millions of viewers and generating billions in revenue. With this meteoric rise, ..
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