Elyts Knowledge Center - Gen Z RSS Feed

Shopping malls are no longer just retail destinations; they have become lifestyle hubs where entertainment, dining, and social interactions converge. For brands, malls offer a powerful opportunity to ..

In today’s digital-first world, storytelling has become one of the most powerful tools in advertising. Gen Z and Millennials—two of the most influential consumer groups—are not just looking for produc..

Sports media is undergoing a massive shift, driven largely by the unique habits of Gen Z audiences. Unlike older generations who grew up with television broadcasts and newspapers, Gen Z—those born bet..

In the fast-paced digital era, where news travels at the speed of a swipe and stories vanish in 24 hours, traditional print media has been pushed to the sidelines. Yet, instead of fading into obscurit..

In 2025, mall media is undergoing a transformation, shifting from static displays to dynamic, tech-powered experiences that speak directly to digital natives—especially Gen Z. This generation, born be..

In today’s fast-evolving sports media landscape, traditional advertising isn’t enough. Audiences crave authenticity, connection, and relatability. Enter influencers and athletes—powerful partners who ..

In an era where every second counts, Gen Z—those born roughly between 1997 and 2012—are rewriting the rules of sports content consumption. While older generations often devoted hours to watching full-..

Mall media has undergone a digital transformation, making it a prime advertising channel for reaching Gen Z and Millennials in 2025. These younger demographics are tech-savvy, experience-driven, and s..

In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..

The sports media landscape is undergoing a seismic shift — and leading the charge is Generation Z. Born between the mid-1990s and early 2010s, Gen Z is reshaping how, where, and why we consume sport..

In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

In today’s fast-paced digital world, businesses are constantly on the lookout for effective strategies to connect with younger generations. For advertisers aiming to target Gen Z and Millennial consum..

In the fast-paced digital era, where brand visibility is everything, youth-focused brands are constantly exploring new avenues to engage with their target audience. Among the myriad of media platforms..

In today’s digital world, the ability to connect with Gen Z and Millennials is crucial for brands looking to build long-lasting relationships with the next generation of consumers. These age groups ha..

In the fast-evolving digital world, few sectors have grown as explosively as esports. What was once a niche hobby has now become a global phenomenon with millions of engaged fans, massive tournaments,..

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

The world of eSports has evolved from a niche community into a global phenomenon, attracting millions of viewers and billions in revenue. As competitive gaming gains mainstream recognition, brands are..

The world of sports advertising has long been dominated by traditional industries, such as football, basketball, and other mainstream sports. However, in recent years, a new and exciting frontier has ..

In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to engage their audiences. One such opportunity that has surged in popularity is the world ..

In recent years, e-sports has transcended its origins as a niche gaming culture to become a global phenomenon, drawing millions of viewers and generating billions in revenue. With this meteoric rise, ..