Elyts Knowledge Center - Female Athletes RSS Feed

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..

In recent years, women’s sports have witnessed a remarkable surge in popularity, driving increased media coverage, fan engagement, and commercial investments. As brands recognize the untapped potentia..