Elyts Knowledge Center - Female Athletes RSS Feed

For decades, sports media has been dominated by male voices, perspectives, and leadership. But times are changing — and women are shaping a new era of sports storytelling. From broadcast studios and c..

The global sports landscape is undergoing a major transformation as women-centric sports leagues gain momentum, visibility, and commercial strength. Once overshadowed by male-dominated competitions, w..

In recent years, the landscape of sports media has undergone a seismic transformation, with women’s sports finally receiving the spotlight they deserve. As we move into 2025, the push for equality and..

The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..

The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..

In recent years, women’s sports have witnessed a remarkable surge in popularity, driving increased media coverage, fan engagement, and commercial investments. As brands recognize the untapped potentia..