Elyts Knowledge Center - FMCG Branding RSS Feed
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In the ever-evolving marketing landscape of 2026, digital channels dominate conversations—but when it comes to mass reach, brand trust, and long-term recall, Mainline Media Advertising remains a power..
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In the fast-moving consumer goods (FMCG) sector, trust and brand familiarity
are essential drivers of consumer choice. While digital channels have gained
prominence, mainline media—such as television,..
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